I like this Maverick sales tracker page

[Scott Asheville]

There are a lot of places to get sales figures, but the "monthly" tab (you have to click to expand) on this site is the clearest to me. You can really see how Ford is starting to scale the Maverick. It's an adage in the industry that scaling is really hard, and that you really only start making money after you've scaled.

What blows my mind is the recent numbers. Annualized that is almost 150,000 Mavericks a year. Still not Tacoma scale (a quarter million a year), but pretty impressive for a market segment that everybody (including Ford) was bad mouthing for the last decade. I'm curious to see how long they can carry these numbers. Memory tells me the old Ranger peaked somewhere around 170,000 a year? But then declined precipitously as they failed to update it and the market shifted to larger trucks.


https://www.goodcarbadcar.net/ford-maverick-sales-figures/

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[A Sturdy Beast]

There are a lot of places to get sales figures, but the "monthly" tab (you have to click to expand) on this site is the clearest to me. You can really see how Ford is starting to scale the Maverick. It's an adage in the industry that scaling is really hard, and that you really only start making money after you've scaled.

What blows my mind is the recent numbers. Annualized that is almost 150,000 Mavericks a year. Still not Tacoma scale (a quarter million a year), but pretty impressive for a market segment that everybody (including Ford) was bad mouthing for the last decade. I'm curious to see how long they can carry these numbers. Memory tells me the old Ranger peaked somewhere around 170,000 a year? But then declined precipitously as they failed to update it and the market shifted to larger trucks.


https://www.goodcarbadcar.net/ford-maverick-sales-figures/

It is in a way kind to cool to have a rare and hard to obtain truck, even if it is an inexpensive economy vehicle. But I really hope that the Maverick turns out to be a sales volume success. I’d like to see them become as common as weeds. That will be the way we will get inexpensive third party aftermarket parts for unique to the Maverick parts for example the $1,200 each headlights.

 

[Hunters Edge]

I would like to see more around just because it's a great truck and an even better value. That though is changing unfortunately. Base was 20,000 in 2022 now in 2024 it's 23815 but actually it's another 1500 so 25315 because the hybrid was standard on the 22 and 23 model year. So it's 5315 more that it was 2 years ago. It won't be long it may not be as popular as it is today.

I think that as competition starts from other manufacturers it should help keep the prices down and hopefully increase the technology on the Maverick and others competing in that market. Only time will tell. Right now it's a great deal, tomorrow maybe not so much. I think and it's only my humble opinion Ford knows what truck owners want and hopefully they will bring what they can to the table but consumers also want a good vehicle but with a great value. Value can also be available options or needs not just a momentary value.

So if they can keep the price down and offer a vehicle that's either wanted or needed it still has a lot of market share to gain.

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