How did Ford screw this up?

[Block]

Turbo costs same as hybrid for 2023....I figured due to strong hybrid demand

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[wax87]

I wonder if they are loosing money on the Mavs, or at least not making as much as they are on Rangers or other Ford Products. Therefor they want to push buyers into the better profit margin vehicles. In my case I would be buying something else like a Toyota Sienna.

 

[RLader]

Ok throughout all history of car sales, vehicles have been offered with a "standard" or "base" model set of features.
The "standard" generally represents the cheapest/easiest to build version, upon which other options are added to, at greater cost/complexity.
For these reasons, it is generally accepted that this will be the top seller, or at least the most built version which can easily be further optioned/upgraded to XLT, Lariat, etc.

The maverick "standard" or "base" model is the HYBRID XL.
Adding ecoboost, AWD, Lariat, etc. costs the customer thousands more dollars. A significant cost increase on a $21k vehicle.

Looking at the numbers for both last year and this year, they got it COMPLETELY BACKWARDS!
They received orders of approximately 2/3 Hybrids and 1/3 EB....exactly what one would expect.
And yet they can produce the exact opposite: approx. 1/3 Hybrid and 2/3 EB

How did they get it so wrong?

If they would just issue a statement saying something like "we cant produce enough batteries to fulfill hybrid demand" it would be more understandable, as that is a part unique to hybrid models. But I haven't seen anything like that, maybe I missed it.
Offering a base model that is 'harder' to build than an optioned one is just backward to me.

Are the escape hybrids also having this same difficulty in being built?
The fact that they can build twice as many EB's leads one to believe that there is some constraint on the hybrid building process. What is it? Why was it offered as the standard?

I absolutely acknowledge that it is a new model and there are lots of production problems to be worked out in the first year or two...but still the standard model should be easiest to produce and where all that problem solving should be focused. I have hard time accepting that they just "underestimated demand" for the hybrid, because they chose the hybrid to be the standard model.....meaning they expected to sell a lot of them. If people want a small 4 cyl gas pickup, there are several other options available.

Enough ranting, any thoughts?

Check the media for shortages regarding the materials necessary to build the batteries. This is an industry wide problem not a Ford problem. This must be why the Eco is a no cost option.

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