Fords choice of Maverick as a name

[JBryant]

I would not care if they had named it ANY name. I did not buy a name; I bought a great little truck.

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[#1Rickster]

I like Maverick but was surprised they didn't pull a Mustang Mach-e and just call it the Bronco ST i.e. Sport Truck.

I think times and stereotypes have passed the Ranchero name by but a 1967 Ranchero GT (built off the Fairlane) is still on my list.

 

[Maverick Grabber]

Who you calling old timer? ( shakes fist )

Damn kids lol

 

[Sounder206]

The Maverick name hasn’t been used in North America since the 70s up until now, but Ford kept the name going mainly on overseas SUV and truck models (mostly rebadged Nissans for the EU and Australia).

Did a deep dive in the Google machine and pulled these out…

Austrailia

Europe

 

[Sounder206]

The first-gen Escape was sold under the Maverick name in Europe, having replaced the previous Nissan-based SUV.

https://www.autoblog.com/2021/06/08...ate-the-ford-maverick-name-with-the-outdoors/

 

[nunyabz]

I was running around yest in my Maverick and I realized how more car like it is vs truck which made me wonder why they didn't revive the Ranchero name?

Just a guess on my part, but I'm thinking that Ford has a new Ranchero in a future product. Probably similar to the Australian version. Besides, the Ranchero was only a 2 door vehicle with only one row of seets seating ony 2-3 people depending which model you had.

 

[Guv]

I was running around yest in my Maverick and I realized how more car like it is vs truck which made me wonder why they didn't revive the Ranchero name?

Exactly!

 

[Waterick]

100% plus at least the Ranchero was a truck while the original Maverick was a poor attempt to respond to the oil embargo in the '70s

You must be old enough to remember (or maybe forget?) that the original Maverick had been around a few years before the 1973 gas crisis. It was a response to the economical import vehicles of the time, however. Both in price and operating costs, at least in theory and maybe only initially. I know when I was in High School it suddenly became difficult to justify (and keep operating) my full sized 389 Pontiac. That thing had a 26.5 gallon gas tank! I saw my fuel cost per gallon go from a low of about $.23 (during price wars) to $.40 something before I graduated in '73. I initially budgeted $3 a week for my fuel cost. And the prices really did keep going up.

 

[Mav4Hogie]

I think the name fits the truck more than it fit the car.

Two mavericks!!

 

[White Thunder]

I was running around yest in my Maverick and I realized how more car like it is vs truck which made me wonder why they didn't revive the Ranchero name?

That’s a BEAUTIFUL example.

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