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Market Chatter: Ford Reportedly Shifting to Build-to-Order Model to Cut Inventory Costs
02:39 PM EDT, 08/17/2021 (MT Newswires) -- US carmaker Ford (F) is asking more buyers to custom-order online and wait, rather than choose from the lot available at the dealership, The Wall Street Journal reported Tuesday.
The move would help reduce inventory costs and allow it to produce only those models that will be delivered to customers, according to the report.
The new approach, however, reportedly carries risks, including a possible market share loss.
02:39 PM EDT, 08/17/2021 (MT Newswires) -- US carmaker Ford (F) is asking more buyers to custom-order online and wait, rather than choose from the lot available at the dealership, The Wall Street Journal reported Tuesday.
The move would help reduce inventory costs and allow it to produce only those models that will be delivered to customers, according to the report.
The new approach, however, reportedly carries risks, including a possible market share loss.
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