Ford Announces Separate “Model e” EV Division and “Model Blue” Internal Combustion Division

[Turtle]

FORD ACCELERATING TRANSFORMATION: FORMING DISTINCT AUTO UNITS TO SCALE EVS, STRENGTHEN OPERATIONS, UNLOCK VALUE

• Creates distinct electric vehicle and internal combustion businesses poised to compete and win against both new EV competitors and established automakers
• Organizes Ford to deliver for customers with the focus and speed of a startup at the leading edge of technology, supported by deep expertise in engineering and high-volume production
• ·Ford Blue will build out company’s iconic portfolio of ICE vehicles to drive growth and profitability – relentlessly attacking costs, simplifying operations and improving quality; will provide world-class hardware engineering and manufacturing capabilities for all of Ford
• Ford Model e will accelerate innovation and delivery of breakthrough electric vehicles at scale, and develop software and connected vehicle technologies and services for all of Ford
• Ford Blue and Ford Model e will operate as distinct businesses, but share relevant technology and best practices to leverage scale and drive operating improvements; along with Ford Pro, all three businesses are expected to have discrete P&Ls by 2023
• Accelerates Ford+ plan to unlock growth and create value for Ford’s shareholders: total company adjusted EBIT margin of 10% and annual production of more than 2 million EVs by 2026; expect EVs to represent half of global volume by 2030

DEARBORN, Mich., March 2, 2022 – Ford is continuing to transform its global automotive business, accelerating the development and scaling of breakthrough electric, connected vehicles, while leveraging its iconic nameplates to strengthen operating performance and take full advantage of engineering and industrial capabilities.

“This isn’t the first time Ford has reimagined the future and taken our own path,” said Ford Executive Chair Bill Ford. “We have an extraordinary opportunity to lead this thrilling new era of connected and electric vehicles, give our customers the very best of Ford, and help make a real difference for the health of the planet.”

Last May, Ford President and CEO Jim Farley introduced the Ford+ plan, calling it the company’s biggest opportunity for growth and value creation since Henry Ford scaled production of the Model T. The formation of two distinct, but strategically interdependent, auto businesses – Ford Blue and Ford Model e – together with the new Ford Pro business, will help unleash the full potential of the Ford+ plan, driving growth and value creation and positioning Ford to outperform both legacy automakers and new EV competitors.

“We have made tremendous progress in a short period of time. We have launched a series of hit products globally and demand for our new EVs like F-150 Lightning and Mustang Mach-E is off the charts,” Farley said. “But our ambition with Ford+ is to become a truly great, world-changing company again, and that requires focus. We are going all in, creating separate but complementary businesses that give us start-up speed and unbridled innovation in Ford Model e together with Ford Blue’s industrial know-how, volume and iconic brands like Bronco, that start-ups can only dream about.”

Driving the change was recognition that different approaches, talents and, ultimately, organizations are required to unleash Ford’s development and delivery of electric and digitally connected vehicles and services and fully capitalize on the company’s iconic family of internal combustion vehicles.

The creation of Ford Model e was informed by the success of small, mission-driven Ford teams that developed the Ford GT, Mustang Mach-E SUV and F-150 Lightning pickup as well as Ford’s dedicated EV division in China.

“Ford Model e will be Ford’s center of innovation and growth, a team of the world’s best software, electrical and automotive talent turned loose to create truly incredible electric vehicles and digital experiences for new generations of Ford customers,” Farley said.

“Ford Blue’s mission is to deliver a more profitable and vibrant ICE business, strengthen our successful and iconic vehicle families and earn greater loyalty by delivering incredible service and experiences. It’s about harnessing a century of hardware mastery to help build the future. This team will be hellbent on delivering leading quality, attacking waste in every corner of the business, maximizing cash flow and optimizing our industrial footprint.”

Ford Model e and Ford Blue will be run as distinct businesses, but also support each other – as well as Ford Pro, which is dedicated to delivering a one-stop shop for commercial and government customers with a range of conventional and electric vehicles and a full suite of software, charging, financing, services and support on Ford and non-Ford products. Ford Model e and Ford Blue will also support Ford Drive mobility.


Ford Model e will:

• Attract and retain the best software, engineering, design and UX talent and perfect new technologies and concepts that can be applied across the Ford enterprise;
• Embrace a clean-sheet approach to designing, launching and scaling breakthrough, high-volume electric and connected products and services for retail, commercial and shared mobility;
• Develop the key technologies and capabilities – such as EV platforms, batteries, e-motors, inverters, charging and recycling – to create ground-up, breakthrough electric vehicles; and
• Create the software platforms and fully networked vehicle architectures to support delightful, always-on and ever-improving vehicles and experiences.

Ford Model e also will lead on creating an exciting new shopping, buying and ownership experience for its future electric vehicle customers that includes simple, intuitive e-commerce platforms, transparent pricing and personalized customer support from Ford ambassadors. Ford Blue will adapt these best practices to enhance the experience of its ICE customers and deliver new levels of customer connectivity and satisfaction.


Ford Blue will exercise Ford’s deep automotive expertise to:

• Strengthen the iconic Ford vehicles customers love, such as F-Series, Ranger and Maverick trucks, Bronco and Explorer SUVs, and Mustang, with investments in new models, derivatives, experiences and services;
• Help customers fulfill their passions and daily lives with tailored brand and vehicle experiences, from off-roading to performance to family activities, especially for those situations when ICE capabilities are required;
• Deliver new, connected, personalized and always-on experiences for customers powered by Ford Model e’s software and embedded systems;
• Make industry-leading quality and exceptional service a reason to choose and stay with Ford;
• Root out waste and dramatically reduce product, manufacturing and quality costs; and
• Support Ford Model e and Ford Pro through proven, global-scale engineering, purchasing, manufacturing, and vehicle test and development capabilities for world-class safety, ride and handling, quiet and comfort, and durability.

Ford reaffirms guidance for 2022 of $11.5 billion to $12.5 billion in company adjusted EBIT. The high end of the range equates to a margin of 8% which, if achieved, would be one year earlier than the company’s previous target. With these changes announced today, Ford is raising its longer-term operating and financial targets, including:

• Company adjusted EBIT margin of 10% by 2026, a 270-basis-point increase over 2021– driven by higher volumes, improvement in the cost of EVs, and a significant decline in ICE structural costs of up to $3 billion
• More than 2 million electric vehicles produced annually by 2026, representing about one-third of Ford’s global volume, rising to half by 2030, capturing with EVs the same, or even greater, market shares in vehicle segments where Ford already leads
• In addition, Ford expects to spend $5 billion on EVs in 2022, including capital expenditures, expense and direct investments, a two-fold increase over 2021

Ford reiterated its commitment to achieve carbon neutrality by 2050, and to use 100% local, renewable electricity in all of its manufacturing operations by 2035.

“This new structure will enhance our capacity to generate industry-leading growth, profitability and liquidity in this new era of transportation,” said John Lawler, Ford’s chief financial officer. “It will sharpen our effectiveness in allocating capital to both the ICE and EV businesses and the returns we expect from them – by making the most of existing capabilities, adding new skills wherever they’re needed, simplifying processes and lowering costs. Most importantly, we believe it will deliver growth and significant value for our stakeholders.”

Ford Model e and Ford Blue will work hand-in-glove with other parts of the Ford enterprise. Ford Pro will continue to deliver industry-leading products, services and support that commercial customers depend on. Served by Ford Model e and Ford Blue, Lincoln will continue to create compelling vehicles with an exceptional ownership experience to match. Ford Drive will continue to develop new digitally connected mobility businesses. And Ford Credit will continue to support the customer experience and drive loyalty with a full suite of financial products and services.


Leadership

With the creation of Ford Blue and Ford Model e, Ford is announcing several leadership appointments. Farley will serve as president of Ford Model e, in addition to his role as president and CEO of Ford Motor Company.

Doug Field will lead Ford Model e’s product creation as chief EV and digital systems officer. He will also lead the development of software and embedded systems for all of Ford. Marin Gjaja will be Model e’s chief customer officer, heading the division’s go-to-market, customer experience and new business initiatives.

“Designing truly incredible electric and software-driven vehicles – with experiences customers can’t even imagine yet – requires a clean-sheet approach,” Field said. “We are creating an organization that benefits from all of Ford’s know-how and capabilities, but that can move with speed and unconstrained ambition to create revolutionary new products.”

Kumar Galhotra will serve as president of Ford Blue.

“Ford Blue’s mission is extremely ambitious,” Galhotra said. “We are going to invest in our incredible F-Series franchise, unleash the full potential of hits like Bronco and Maverick, and launch new vehicles like global Ranger pickup, Ranger Raptor and Raptor R. We’ll pair these great products with a simple, connected and convenient customer experience that earns higher loyalty. We are going to be hyper-competitive on costs and make quality a reason to choose Ford. And by doing all that, Ford Blue will be an engine of cash and profitability for the whole company.”

Stuart Rowley and Hau Thai-Tang will take on new global roles to support Ford’s transformation.

Rowley will be chief transformation and quality officer. He will establish quality as a reason to choose a Ford and lead Ford’s drive to improved efficiency, reduced complexity and a lean, fully competitive cost structure across the enterprise.

Thai-Tang will lead Ford’s industrial platform as chief industrial platform officer. He will lead product development, supply chain and manufacturing engineering for ICE products and common systems across Ford Blue, Ford Model e, Ford Pro and Ford Drive.

Biographies:

• Ted Cannis, CEO, Ford Pro
• Anning Chen, President and CEO, Ford China
• Lisa Drake, Vice President, EV Industrialization, Ford Model e
• Joy Falotico, President, Lincoln
• Jim Farley, President and CEO, Ford
• Doug Field, Chief EV and Digital Systems Officer, Ford Model e
• Kumar Galhotra, President, Ford Blue
• Marin Gjaja, Chief Customer Officer, Ford Model e
• Marion Harris, President and CEO, Ford Motor Credit Company
• John Lawler, Chief Financial Officer
• Darren Palmer, Vice President, Electric Vehicle Programs, Ford Model e
• Stuart Rowley, Chief Transformation & Quality Officer
• Hau Thai-Tang, Chief Industrial Platform Officer

Ford News Conference – Wednesday, March 2, at 8 a.m. EST

Journalists and members of the investment community interested in asking questions should additionally dial in by phone.

Toll-Free: +1.877.930.5753

International: +1.409.983.9656

Pre-registration (not required, but will expedite login)

Conference ID: 9288331

Listen-only livestream and replay

The presentation and supporting material will be available at shareholder.ford.com.



Ford Capital Markets Call – Wednesday, March 2, at 9:15 a.m. EST

Journalists and members of the investment community interested in asking questions should additionally dial in by phone.

Toll-Free: +1.888.558.1223

International: +1.845.403.8280

Pre-registration (not required, but will expedite login)

Conference ID: 8872114

Listen-only webcast and replay

The presentation and supporting material will be available at shareholder.ford.com.

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[brdl04]

Will be interesting to see if they get around the dealership model with a new spinoff company. Will they be selling EV direct? Hmm....

 

[Shay]

A lot of bullet points when the main reason for this is to create a separate sales channel outside the dealership model for their EV future models - more akin to Tesla. They are not bound to their contractual agreements with dealerships that exist now, if it's a "different company".

 

[Turtle]

@fordvideoguy - how will this play out on the dealer side?

 

[2cafn8d]

Hybrids and PHEV vehicles are under Ford Blue according to tweets from Mike Levine this morning. I agree with the idea that direct sales are inevitable.. and for those states that do not allow direct sales, there are dealerships that can sell them. I guarantee there will be a strict set of rules pertaining to sales of EV through dealerships.

 

[Dun4791]

A lot of bullet points when the main reason for this is to create a separate sales channel outside the dealership model for their EV future models - more akin to Tesla. They are not bound to their contractual agreements with dealerships that exist now, if it's a "different company".

Good. Dealerships the way they exist today, need to die. Eliminate salespeople. Have a delivery and service center. Order and pay online. No need for expensive sales staff. Split the savings with the consumer. Everyone wins

 

[6speedmav]

Elon had wanted the Model 3 to actually be the "Model E" so he could have SEX (model S, E, X). I had read that another company owned the patent/trademark for that. I guess that was ford?

 

[SpacemanSpiff]

Elon had wanted the Model 3 to actually be the "Model E" so he could have SEX (model S, E, X). I had read that another company owned the patent/trademark for that. I guess that was ford?

Yes, it was Ford. In fact they prevented Tesla from using it.

 

[Turtle]

Time to stock up on Ford stock !

 

[jwiedle24]

The way I see it, this is just a cheesy marketing ploy. Nothing really new to see here, just an attempt to hype [i.e. stock]. They're still going to produce ICE and EV, just as they are now. But call them their own separate businesses. It's like WWE splitting their roster into RAW and SMACKDOWN and acting like they created two wrestling companies. Nope, still the same roster of wrestlers.

Funny thing is the whole push by all manufacturers on EV production by 2030 blah blah, yet in this Ford admits their cash cow will remain their ICE division lol

 

[Maverickman74]

Elon had wanted the Model 3 to actually be the "Model E" so he could have SEX (model S, E, X). I had read that another company owned the patent/trademark for that. I guess that was ford?

Its no coincidence that the regular Ford products will be Ford Blue. because Model E gave Musk Blue balls!

 

[Maverickman74]

Time to stock up on Ford stock !

I think you mean yesterday when I bought my monthly $300 worth before it jumped $1.30! I dont feel like running the math on that little gain but I bet I can buy lunch with it!

 

[fordvideoguy]

@fordvideoguy - how will this play out on the dealer side?

I think the dealers that want to continue to be EV dealers will have to follow certain rules like selling with no markup. I still believe Ford will have delivering dealers instead of delivering straight to customers.

 

[Turtle]

I think you mean yesterday when I bought my monthly $300 worth before it jumped $1.30! I dont feel like running the math on that little gain but I bet I can buy lunch with it!

If things go well maybe the stock will be higher than Tesla - someday.

 

[Turtle]

I think the dealers that want to continue to be EV dealers will have to follow certain rules like selling with no markup. I still believe Ford will have delivering dealers instead of delivering straight to customers.

Tesla used to (maybe still does) have a showroom in the mall outside of DC. You couldn’t order a car but they explained all about the car and how to go on-line to order. I still think we need local service centers. Less of them like Lexus. It is 40 miles from my house and when i drop off my 2002 SC-430 (my baby) they immediately give me a loaner and send me on my way. They are also open till midnight 7 days a week. Service is actually more important than sales - IMO.- I will continue to beef up my ownership of Ford stock.

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