Ford Fathom EV Pickup ($28,350 Starting Price) - News & Info

Administrator · Apr 24, 2026

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ANNOUNCEMENT:
It is not Ranchero. It is Ford Fathom™. $28,350 Starting Price

Dad · Apr 24, 2026

Interesting concept. Photos were more of a first look at someone's hand. Hopefully, more will drop down and you'll continue to keep us posted.

commadorebob · Apr 24, 2026

They can stand around it with their arms on the bed. That at least makes it Maverick sized.

I wonder if they will actually use the Ranchero name. I haven't seen it confirmed by anyone. I know Ford renewed the trademark, but companies will sometimes do that just to keep another company from using it even if they intend to never use it.

Clarkdonbran · Apr 24, 2026

That has nothing to do with the truck. The one guy just got engaged!

MakinDoForNow · Apr 27, 2026

Clarkdonbran said:
That has nothing to do with the truck. The one guy just got engaged!

I was thinking he married the pickup!

Clarkdonbran · Apr 27, 2026

MakinDoForNow said:
I was thinking he married the pickup!

He’s like, how do I consummate this? There’s no tailpipe!

MaverickDragon · Apr 27, 2026

As far as a reveal goes, it's not revealing of much except perhaps marital status...

Ecorydr · Apr 27, 2026

commadorebob said:
They can stand around it with their arms on the bed. That at least makes it Maverick sized.

I wonder if they will actually use the Ranchero name. I haven't seen it confirmed by anyone. I know Ford renewed the trademark, but companies will sometimes do that just to keep another company from using it even if they intend to never use it.

Unless it was Frumps hand... that would make it a Tonka toy - Dump Truck!

MakinDoForNow · Apr 27, 2026

Clarkdonbran said:
He’s like, how do I consummate this? There’s no tailpipe!

This reminds me of a coworker I knew in the 1970's. After dating this gal for 2+ years they got married. He was really down when he got back from his honeymoon. When he attempted consummating his bride said "What are you doing? You know we decided we would start our family in 2-3 years!". He went for annulment in about 18 months after she wouldn't yield.

MaverickDragon · Apr 27, 2026

MakinDoForNow said:
This reminds me of a coworker I knew in the 1970's. After dating this gal for 2+ years they got married. He was really down when he got back from his honeymoon. When he attempted consummating his bride said "What are you doing? You know we decided we would start our family in 2-3 years!". He went for annulment in about 18 months after she wouldn't yield.

He was on firm legal ground. No consummation = no marriage.
I'm amazed he waited so long.

Marriage to a truck has no such requirement, and although someone can have a marriage ceremony, (Erika Eiffel married the Eiffel Tower in 2007) there is no legal standing in the marriage to an inanimate object.

It does make me wonder if that may change once AI robots "appear" to have a life of their own...
To legally marry, both parties must sign a marriage license in the presence of an official and witnesses. Some current robots could likely do that already..

Scott Asheville · Apr 27, 2026

One of the interesting throwaway statements made by somebody at Ford about this truck was that "we're not going after a truck buyer, we're going after the SUV buyer". Now I paraphrased that, but I think I got it right?

If so, it has interesting implications - the designers might not feel so handcuffed by incredibly inflexible truck buyers - who 100% won't buy it if it doesn't look like three square boxes riveted together.

MaverickDragon · Apr 27, 2026

Scott Asheville said:
the designers might not feel so handcuffed by incredibly inflexible truck buyers

Considering that one of the reasons people buy a truck is that they ARE a flexible use vehicle, your assessment is questionable, and has already been produced.
The Ranchero and El Camino broke that ground long ago.

Myself, I've owned a couple of Subaru Baja's, and although there was a pickup bed, it didn't fit the typical truck format. Neither does (did) the Santa Cruz.

In any case, the fact that the goal is to go after the SUV buyer implicitly indicates that the design does not need to be the classic pick up truck format.

ScottyC · Apr 27, 2026

Clarkdonbran said:
He’s like, how do I consummate this? There’s no tailpipe!

Maybe the license plate folds down?

Clarkdonbran · Apr 27, 2026

ScottyC said:
Maybe the license plate folds down?

This made my day! The next owner will wonder why the trunk is all sticky.

RR - All the way · Apr 27, 2026

Well at least Doug was not wearing a Rolex in the photo. Simple watch so maybe he is sort of like the average Ford buyer and can identify with what we want????????? Yes!!

Ford Fathom EV Pickup ($28,350 Starting Price) - News & Info

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