Still not ultimately set on each trims! As I have always said, the XL is utility king! No frills, no fancy stuff, just business! Hybrid, truck, and price point makes this trim attractive.
The XLT is your gateway drug. Buyers that gotta have the essential features are also introduced to some fancy tech and luxury features (cruise control, outlet in the bed, arm rest in the back seat, heated sh*t, etc...)
Then the Lariat. The YOLO, the FOMO, the last truck (vehicle) I'm retiring with, and the things I never had when I was a kid. It has things you'll find in a Hyundai, KIA, that are standard but considered "premium" for Ford. But combine all of those with a hybrid truck, then it makes it a very compelling purchase!
I want my truck so bad!!
The XLT is your gateway drug. Buyers that gotta have the essential features are also introduced to some fancy tech and luxury features (cruise control, outlet in the bed, arm rest in the back seat, heated sh*t, etc...)
Then the Lariat. The YOLO, the FOMO, the last truck (vehicle) I'm retiring with, and the things I never had when I was a kid. It has things you'll find in a Hyundai, KIA, that are standard but considered "premium" for Ford. But combine all of those with a hybrid truck, then it makes it a very compelling purchase!
I want my truck so bad!!
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