This thing rides like a buckboard...

[CBennett]

From what I remember since 2022 this truck was already creeping towards 45k…..No? The right trim, factory options, extended warranty, service plans get the thing home and throw in all the user accessories (lifts, tires, rims, etc.). The Mav is “sometimes “….and I do say sometimes….pushing 50,000.

No.. Now back then dealers were gouging people(remember you have to allow yourself to be gouged though) sometimes but the 2022 pricing was

Original MSRP	KBB Fair Purchase Price (national avg.)
XL SuperCrew Pickup 4D 4 1/2 ft	$22,490	$21,768
XLT SuperCrew Pickup 4D 4 1/2 ft	$24,855	$24,122
Lariat SuperCrew Pickup 4D 4 1/2 ft	$28,355	$27,406

it wasnt till 24/25 with the price bump that you all of a sudden started seeing


2025 Ford Maverick prices by model

• XL: MSRP: $28,145, KBB Fair Purchase Price: $27,559
  
  
• XLT: MSRP: $30,645, KBB Fair Purchase Price: $29,943
  
  
• Lobo: MSRP: $36,850, KBB Fair Purchase Price: $36,035
  
  
• Lariat: MSRP: $38,885, KBB Fair Purchase Price: $38,138
  
  
• Tremor: KBB lists a price of $41,945 for the Tremor model

so they went from being 22-28K in 2022 to being 27.5k-42K in 2025 or a 3 year span...


Even 23 models were reasonable

2023 Ford Maverick MSRP and Invoice Price

Trims	MSRP	Edmunds Suggested
XL	$24,190	$22,235
XLT Most Popular	$26,450	$24,300
Lariat	$29,950	$27,497

as was said some dealers gouged and marked up.. I personally told them where they could shove it and would never use them again. But the local ones never did this and around here where I am in Pa these prices were legit.

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[Cherokee]

Well it seems John Q. Public was ok with the
Maverick pricing because they, we, them, us
are still buying Mavericks like hot cakes.
Ford knew what it was doing with the prices.
They charge all that the market will bare.

 

[CBennett]

Well it seems John Q. Public was ok with the
Maverick pricing because they, we, them, us
are still buying Mavericks like hot cakes.
Ford knew what it was doing with the prices.
They charge all that the market will bare.

Well yes but to a point.. I mean id already said at the 22/23 price point even 24 pricing which was up but not horridly so it was 23(XL) 26(XLT) and 34 (Lariat) were up to where for me the XL/XLT were still goo deals and Lariat was that start of... I dont know but id probably be ok

But at a markup.. not me ever but today on a 25 XLT would be all id go, id not even look at the others id buy used(like I did a 23 XLT) or look more at the Ridgeline when your getting up near 40(a year or 2 used) I dont think its a 40K truck with as the OP said some of the things that come with it.. others agree.. others disagree... but they didnt all of a sudden between 23 and 25 make the Lariat that went from 28ish to 38ish.. well face it they didnt put a extra 10K of sound deadening, NVH stuff, nor much else into them to actually say this is why a 25 is 10K more than a 23 Lariat... its just not in 2 years 10K more of a truck.. like id said when you start geting over 32Kish mark id just get used Maverick OR look elsewhere..

 

[Cherokee]

I spent $36,200 on my 2024 AWD Lariat. That was my limit.
If the XLT was $36,000 that would have been my limit.

 

[dochawk]

How many miles on the 24 Buckboard?

with a buckboard, it's not the miles, but the BSF!

(Butt Splinter Frequenc y)

 

[Jeff D.]

I've owned a few rough riding trucks in my time, semi and dump trucks. Worst I had was a '79 International with leif spring suspension. That was brutal. And what made it even worse was it had a 5X4 transmission. A 5 speed front and 4 speed rear for 20 gears total. What a MF it was to shift. You didn't want to get lost when shifting or you almost had to stop and start over. Nothing but a wall of gears when you got it wrong.

 

[Phimosis]

Due to your shoe size, you need a bigger truck!

Not a chance. I’m 6’3”, but I like small cars. I just lower the seat until I have 2-3” of heard room, in case of roll over. I fit just fine in a Prius, a 911, Corvettes, 370z, R8. Hell, I even had a 2008 Yaris 2D hatchback and I fit just fine in that. It’s not like they engineer mavericks for people that are 5’6, Rangers for people that are 5’10, f-150’s for 6’2” and F-250’s for people that are 6’6”.

 

[Phimosis]

From what I remember since 2022 this truck was already creeping towards 45k…..No? The right trim, factory options, extended warranty, service plans get the thing home and throw in all the user accessories (lifts, tires, rims, etc.). The Mav is “sometimes “….and I do say sometimes….pushing 50,000.

I’m confused. Your profile says you’re in Texas. But you are quoting prices in Canadian dollars?

I have a 24 lariat FX4 with 4K tow package. It was $37,900. Yeah it was a little more with tax and license, but sale tax shouldn’t be counted since a lot of states don’t have it and the rates are all over the place in the states that do charge sale tax.

 

[Phimosis]

Well yes but to a point.. I mean id already said at the 22/23 price point even 24 pricing which was up but not horridly so it was 23(XL) 26(XLT) and 34 (Lariat) were up to where for me the XL/XLT were still goo deals and Lariat was that start of... I dont know but id probably be ok

But at a markup.. not me ever but today on a 25 XLT would be all id go, id not even look at the others id buy used(like I did a 23 XLT) or look more at the Ridgeline when your getting up near 40(a year or 2 used) I dont think its a 40K truck with as the OP said some of the things that come with it.. others agree.. others disagree... but they didnt all of a sudden between 23 and 25 make the Lariat that went from 28ish to 38ish.. well face it they didnt put a extra 10K of sound deadening, NVH stuff, nor much else into them to actually say this is why a 25 is 10K more than a 23 Lariat... its just not in 2 years 10K more of a truck.. like id said when you start geting over 32Kish mark id just get used Maverick OR look elsewhere..

In 2022, when I first start seeing mavericks on the road, I priced the Lariat, with the optional ecoboost engine, optional AWD system, optional off-road FX4 package and optional 4k towing package. The price was $33,000, but the lead time was 1 year and the dealer would only agree to sell me one if I bought a low jack tracking system for $1,000 and a ceramic paint protection system for $2,500. The price would have been $36,500 + tax and license. I nixed that idea because of the 1 year wait time.

Then a couple years later in 2024, after not buying a new vehicle, because of limited new car availability, sky high used car prices and spiraling inflation, I saw an ad for multiple FX4 Lariats sitting on the lot at my local dealer, for lower than the MSRP.

So I drove down to the dealer that night and bought one. I was happy, thrilled, to plunk down $37,900 with no stupid add on tracking device.

The common, every day discounted 2024 AWD lariat that I bought was 3.8% more expensive that the scarcity mindset, limited availability 2022 AWD lariat with $3,500 worth of dealer add ons that they would not let me exclude, because of the limited allotments of the vehicle.

Meantime, housing and groceries had climbed a total of 25%. And my salary had also climbed by 25% during that same time, while the OTD price of the fully optioned Maverick only went up 3.8%.

So the Maverick was more affordable to me in 2024 than it was in 2022. And there’s a lot of other people out there that see the economy the same way, which is why the car is still selling like hot cakes, despite its higher price.

 

[CBennett]

In 2022, when I first start seeing mavericks on the road, I priced the Lariat, with the optional ecoboost engine, optional AWD system, optional off-road FX4 package and optional 4k towing package. The price was $33,000, but the lead time was 1 year and the dealer would only agree to sell me one if I bought a low jack tracking system for $1,000 and a ceramic paint protection system for $2,500. The price would have been $36,500 + tax and license. I nixed that idea because of the 1 year wait time.

Then a couple years later in 2024, after not buying a new vehicle, because of limited new car availability, sky high used car prices and spiraling inflation, I saw an ad for multiple FX4 Lariats sitting on the lot at my local dealer, for lower than the MSRP.

So I drove down to the dealer that night and bought one. I was happy, thrilled, to plunk down $37,900 with no stupid add on tracking device.

The common, every day discounted 2024 AWD lariat that I bought was 3.8% more expensive that the scarcity mindset, limited availability 2022 AWD lariat with $3,500 worth of dealer add ons that they would not let me exclude, because of the limited allotments of the vehicle.

Meantime, housing and groceries had climbed a total of 25%. And my salary had also climbed by 25% during that same time, while the OTD price of the fully optioned Maverick only went up 3.8%.

So the Maverick was more affordable to me in 2024 than it was in 2022. And there’s a lot of other people out there that see the economy the same way, which is why the car is still selling like hot cakes, despite its higher price.

Just depends on the dealer I guess.. around here it was if they had it they had it if they didnt they didnt.. no markups at all. No added on BS.

 

[Dave O]

I paid $38,350 for my 2025 Eruptions Green Maverick Lariat AWD Hybrid delivered January 23, 2025

I have a 2014 Ford F-150 4-Wheel Drive Limited I purchased in 2015 with 12 miles on it for $40,000 today that F-150 Limited is $84,000

Today in Florida a dozen of eggs is close to $7.00 and a gallon of regular gasoline is $3.09 I can go about 88 miles in my Maverick for about $6.18 I don’t think I can walk 88 miles eating a dozen eggs - times are a changing

 

[CBennett]

I paid $38,350 for my 2025 Eruptions Green Maverick Lariat AWD Hybrid delivered January 23, 2025

I have a 2014 Ford F-150 4-Wheel Drive Limited I purchased in 2015 with 12 miles on it for $40,000 today that F-150 Limited is $84,000

Today in Florida a dozen of eggs is close to $7.00 and a gallon of regular gasoline is $3.09 I can go about 88 miles in my Maverick for about $6.18 I don’t think I can walk 88 miles eating a dozen eggs - times are a changing

True but its also how you look at it. Im mid 50's now. Just got this Maverick. should have it a minimum of 5 years. Personally when I look back at vehicles something happened in that not to distant past within the last 10 years... its the same thing that happened to College tuitions... you could get a

2014 Tundra TRD Pro:

The manufacturer’s suggested retail price (MSRP) for the Tundra TRD Pro will range from $41,285 for the Double Cab with a 5.7-liter V8 and 6-speed automatic transmission to $43,900 for the CrewMax V8 with a 6-speed automatic.

The MSRP for the Tundra TRD Pro does not include the delivery, processing, and handling (DPH) fee of $1,100. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

MODEL#	MODEL	GRADE	MSRP
8321	Tundra	TRD Pro Double Cab 4×4 V8 6AT FFV*	$41,285
8351	Tundra	TRD Pro Double Cab 4×4 V8 6AT	$41,285
8371	Tundra	TRD Pro CrewMax 4×4 V8 6AT FFV*	$43,900
8373	Tundra	TRD Pro CrewMax 4×4 V8 6AT	$43,900

in 2017 you could still get them for about the same ammount

2017 TRD Pro:

The 2017 Toyota Tundra TRD Pro had a starting MSRP of $44,790. The price varied depending on the trim style, wheelbase, and bed length.

2017 Toyota Tundra TRD Pro price by trim

• TRD Pro 5.7L FFV 4WD Double Cab: $43,495
• TRD Pro 5.7L 4WD Double Cab: $43,495
• Limited 5.7L 4WD Short Bed CrewMax: $44,295
• Limited 5.7L FFV 4WD Short Bed CrewMax: $44,295
• 4WD TRD Pro Crew Cab Pickup - Short Bed: $46,110

BUT then all of a sudden THIS happened and its happened with most trucks and currently its happening with the Maverick too.

2023 TRD Pro and WTF are people thinking:
Toyota doesn’t offer any major options when ordering a TRD Pro, so the sole option on ours was $425 Solar Octane orange paint and a few dealer-installed accessories, which brought the as-tested price up from its base price of $68,520 to $71,998.

so between 2017 and 2023 the price jumped 30K???

I get the Maverick didnt do that but my point was the mavericks great at $25-33K its not so great at 40+K(or close to that).

I have my price point I got mine for I believe $26,700(2023 XLT alto blue with BO package, hard tonneau cover,bed liner) I just wont spend much over 30K for any vehicle..look if it was BRAND NEW I MAY go to 33K tops... but these are going up so much now they have basically priced me out of a Tremor or even a Lariat now days.. and its not a I cant afford it its a im not willing to afford it I dont think its a closer to 40K vehicle.. Its a great 25-30K vehicle though..

 

[Kenv24]

I’m confused. Your profile says you’re in Texas. But you are quoting prices in Canadian dollars?

I have a 24 lariat FX4 with 4K tow package. It was $37,900. Yeah it was a little more with tax and license, but sale tax shouldn’t be counted since a lot of states don’t have it and the rates are all over the place in the states that do charge sale tax.

No silly. I am in Texas …not quoting Canadian dollars. Read my post again. I said “with the extended warranty” “with the service plan” “with the extra options” “with the customer added stuff” yeah it could be pushing 45k….easy. Not saying everybody does all that stuff… but the potential is there.

 

[Dave O]

True but its also how you look at it. Im mid 50's now. Just got this Maverick. should have it a minimum of 5 years. Personally when I look back at vehicles something happened in that not to distant past within the last 10 years... its the same thing that happened to College tuitions... you could get a

2014 Tundra TRD Pro:

The manufacturer’s suggested retail price (MSRP) for the Tundra TRD Pro will range from $41,285 for the Double Cab with a 5.7-liter V8 and 6-speed automatic transmission to $43,900 for the CrewMax V8 with a 6-speed automatic.

The MSRP for the Tundra TRD Pro does not include the delivery, processing, and handling (DPH) fee of $1,100. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

MODEL#	MODEL	GRADE	MSRP
8321	Tundra	TRD Pro Double Cab 4×4 V8 6AT FFV*	$41,285
8351	Tundra	TRD Pro Double Cab 4×4 V8 6AT	$41,285
8371	Tundra	TRD Pro CrewMax 4×4 V8 6AT FFV*	$43,900
8373	Tundra	TRD Pro CrewMax 4×4 V8 6AT	$43,900

in 2017 you could still get them for about the same ammount

2017 TRD Pro:

The 2017 Toyota Tundra TRD Pro had a starting MSRP of $44,790. The price varied depending on the trim style, wheelbase, and bed length.

2017 Toyota Tundra TRD Pro price by trim

• TRD Pro 5.7L FFV 4WD Double Cab: $43,495
• TRD Pro 5.7L 4WD Double Cab: $43,495
• Limited 5.7L 4WD Short Bed CrewMax: $44,295
• Limited 5.7L FFV 4WD Short Bed CrewMax: $44,295
• 4WD TRD Pro Crew Cab Pickup - Short Bed: $46,110

BUT then all of a sudden THIS happened and its happened with most trucks and currently its happening with the Maverick too.

2023 TRD Pro and WTF are people thinking:
Toyota doesn’t offer any major options when ordering a TRD Pro, so the sole option on ours was $425 Solar Octane orange paint and a few dealer-installed accessories, which brought the as-tested price up from its base price of $68,520 to $71,998.

so between 2017 and 2023 the price jumped 30K???

I get the Maverick didnt do that but my point was the mavericks great at $25-33K its not so great at 40+K(or close to that).

I have my price point I got mine for I believe $26,700(2023 XLT alto blue with BO package, hard tonneau cover,bed liner) I just wont spend much over 30K for any vehicle..look if it was BRAND NEW I MAY go to 33K tops... but these are going up so much now they have basically priced me out of a Tremor or even a Lariat now days.. and its not a I cant afford it its a im not willing to afford it I dont think its a closer to 40K vehicle.. Its a great 25-30K vehicle though..

I see you point and I’m definitely not challenging it I have a price point on lots of stuff - so I don’t make the purchase Starbuck Latte almost $7.00 I can make a great one at home for less than a buck - some people don’t agree with the prices but they pay it I guess cause they can or they just swipe a card and the money magical appears

 

[Phimosis]

True but its also how you look at it. Im mid 50's now. Just got this Maverick. should have it a minimum of 5 years. Personally when I look back at vehicles something happened in that not to distant past within the last 10 years... its the same thing that happened to College tuitions... you could get a

2014 Tundra TRD Pro:

The manufacturer’s suggested retail price (MSRP) for the Tundra TRD Pro will range from $41,285 for the Double Cab with a 5.7-liter V8 and 6-speed automatic transmission to $43,900 for the CrewMax V8 with a 6-speed automatic.

The MSRP for the Tundra TRD Pro does not include the delivery, processing, and handling (DPH) fee of $1,100. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

MODEL#	MODEL	GRADE	MSRP
8321	Tundra	TRD Pro Double Cab 4×4 V8 6AT FFV*	$41,285
8351	Tundra	TRD Pro Double Cab 4×4 V8 6AT	$41,285
8371	Tundra	TRD Pro CrewMax 4×4 V8 6AT FFV*	$43,900
8373	Tundra	TRD Pro CrewMax 4×4 V8 6AT	$43,900

in 2017 you could still get them for about the same ammount

2017 TRD Pro:

The 2017 Toyota Tundra TRD Pro had a starting MSRP of $44,790. The price varied depending on the trim style, wheelbase, and bed length.

2017 Toyota Tundra TRD Pro price by trim

• TRD Pro 5.7L FFV 4WD Double Cab: $43,495
• TRD Pro 5.7L 4WD Double Cab: $43,495
• Limited 5.7L 4WD Short Bed CrewMax: $44,295
• Limited 5.7L FFV 4WD Short Bed CrewMax: $44,295
• 4WD TRD Pro Crew Cab Pickup - Short Bed: $46,110

BUT then all of a sudden THIS happened and its happened with most trucks and currently its happening with the Maverick too.

2023 TRD Pro and WTF are people thinking:
Toyota doesn’t offer any major options when ordering a TRD Pro, so the sole option on ours was $425 Solar Octane orange paint and a few dealer-installed accessories, which brought the as-tested price up from its base price of $68,520 to $71,998.

so between 2017 and 2023 the price jumped 30K???

I get the Maverick didnt do that but my point was the mavericks great at $25-33K its not so great at 40+K(or close to that).

I have my price point I got mine for I believe $26,700(2023 XLT alto blue with BO package, hard tonneau cover,bed liner) I just wont spend much over 30K for any vehicle..look if it was BRAND NEW I MAY go to 33K tops... but these are going up so much now they have basically priced me out of a Tremor or even a Lariat now days.. and its not a I cant afford it its a im not willing to afford it I dont think its a closer to 40K vehicle.. Its a great 25-30K vehicle though..

It’s not just vehicles though. In 2010, I bought a 6 year old, 3,300 sq ft house for $280,000. Six years later I sold it for $420,000. Now, Zillow shows it being worth $619,000. The prices have more than doubled since 2010. And since pricing is really about supply and demand, what that means is that there is a huge supply of money being added to the system and that individuals are getting paid enough that they can afford the newer, inflated prices. And when housing prices go up, homeowners have new found equity that they can tap into, which adds more demand to retail sales, further increasing prices across the rest of the economy.

So the Maverick is worth whatever they can sell it for. And it’s currently a $40k vehicle. Maybe not to you, or to other people that won’t be buying Mavericks, but to the paying customers, the people that Ford is listening to, it is a $40k vehicle.

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