That's how I was able to get my new '24 in June of this year! ServPro ordered this one and when the recall hit they ended up taking a '25 instead. Recall finally was completed and it sat at the dealer until I was fortunate enough to find it.
The other entry level “trucks” (Honda Ridgeline & Hyundai Santa Cruz) might have better profit margins than the Maverick? However, the Maverick is crushing them in units sold. Almost triple both of them combined.
Pretty much! Got mine two weeks ago. almost $6500 of MSRP because Lobos aren't selling as well.
The awesome Maverick AWD and A/T Trails is a great combination. It's like they are made for each other.
Soon to be discontinued I would bet. Lowering a Mav takes away some of it’s truck capabilities.
It’s just a niche market to begin with and then the LOBO gets expensive if you don’t go base.
Yup, I wouldn’t be suprised to see them getting discontinued. quite a few of them have been sitting on lots for 200+ days. Mine was a March that sat.
You really can't get a better deal for such a GREAT truck!!!Maverick sales totaled 9,883 units in November 2025, representing a 43.3% increase in sales compared to November 2024.
Year to date sales total 141,873 - a 11.9% increase from 2025.
And the price of other vehicles won't increase at all. Only Ford, and only the Maverick, ever go up in price.
If the psychology behind slammed trucks is making 15+ year old used vehicles "your own" and making something more unique out of a pigs ear so to speak, then new ones aren't gonna catch on super well. Also the SCCA crowd aren't usually buying brand new vehicles to pound around circuits or cones, in very high numbers. Hobbyist motorsports guys are maybe only finding a few thousand a year to spend not a few tens of thousands. So kinda set for a "hugely popular used buy in a decade" rather than success at the dealer now, and they'll all be whining "Why didn't they make these longer??"
If would help if Ford added some power to the Lobo instead of just making it handle better, also. In a straight line, it's not quicker than a standard model. (Yeah, I know it skips a gear in the transmission, too, but they added zero power, which is unusual for a performance model.)
