Ford $30K Electric Truck. A winner?

[Minister Lewis]

Also post 118 lol

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[JohnCondren1933]

Nissan is the "Walking Dead" at present,

Japanese Board Members were terrified of a global supply chain combined with Renault that would eliminate some Japanese white collar jobs, they organized a mutiny of Carlos Ghosn, saved their jobs in the short term but now no major wants to partner with the Nissan Board of Directors who have shown they will cut off their nose to spite their face.

Nissan was in bankruptcy on the brink of being broken up & assets sold off for parts, before Carlos Ghosn as CEO of Renault stepped in & bought a controlling interest in Nissan.

Nissan culture is a "race to the bottom" blindly demanding supplier price reductions based on arbitrary %s which its Tier 1 suppliers keep scraping for yet lower quality to meet price targets - thus Nissan has been scraping at Kia for most shitty disposable fwd unibody vehicles they can only sell if $5000 cheaper than the competition

Yes it can be if it means it stays solvent. Look at Nissan right now it either will make it or go under.

Unless they get a bailout like GM and Stalantis did

 

[Darryl]

So there are a large number of potential buyers who may buy an EV for the first time???

The key word is potential buyers. I think the answer is a qualified yes. But probably not immediately. But if there's a spike in fuel prices, the existing EVs , prove reliable, and the prices become competitive, I think more will be willing to seriously consider an EV, especially if one becomes available at a low price point. They may be willing get one as a 2nd vehicle to test the waters

 

[Darryl]

What was the last successful ICE startup company in the USA? (Kia and Hyundai were no more startups than VW, Toyota, or Nissan were. Imports are not startups.)

You're correct. They're not start-ups. But they were unfamiliar to USA consumers and had to establish themselves. Even under those conditions, unfamiliar names have a hard time breaking through. The Dyhatsu, Yugo (for obvious reasons) , and several others couldn't survive. Some were successful elsewhere (Peugot). Hyundai and Kia came at the right time, were inexpensive, came at a time when most cars weren't that great either, and had enough time and resources to hang on until their reputation improved to a decent level. Kia and Hyundai joining forces helped them

 

[Scott Asheville]

For those who care, "Ford on the Road" will have a little event Tuesday, 17 Feb at 11 AM on this vehicle.

 

[hybrid hauls]

Modern full-size trucks are already manufactured in three parts: chassis, cab, and cargo box. (Of course, this excludes monocoque trucks like the Maverick.) Would changing it to three parts (front, middle, and rear) affect manufacturing costs?
However, a low-cost pickup truck sold by Toyota in Southeast Asia might be a more innovative and inspiring approach.
Toyota Hilux Champ

 

[Suzukiridr14]

Below url describes Ford's plans to produce a small EV truck for $30K in the near future. Idea sounds good but if you look at the article, it will be built in three pieces. Front, Middle and Rear section to be bolted together. Must admit that is a new concept. Kind of like a Lego set? Wonder how insurance companies will like it?
Can a $30,000 electric truck turn around Ford’s EV sales?

I don't think it's a good idea. I live in Florida, and see much more woman driving Tesla 3's then pickup trucks. They decide what the second vehicle in the family will be. Small pickup won't make the cut.

 

[ejouie]

I have heard about this truck. Seems like a better fit for electrification than the F150. Small trucks don't have the same towing expectations. For around town fleets this would be perfect. Think plumbers, electricians, pest control, pool maintenance, etc. Lots with bulky but light equipment.

Just don't go too crazy with the aero. If it looks like a minivan up front it will be doomed.

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