Sponsored

Ferman Ford Clearwater - Bait and Switch - My Complaint to Ford

Redneck Garage

2.5L Hybrid
Well-known member
First Name
David
Joined
Aug 26, 2021
Threads
47
Messages
1,388
Reaction score
2,300
Location
Franklin TN
Website
www.theredneckgarage.com
Vehicle(s)
10 Wrangler 22 Lexus 22 Maverick 23 Maverick
Engine
2.5L Hybrid
Clubs
 
Just had a great experience with the scumbags at Ferman Ford in CLearwater. The following is the complaint letter I sent to Ford - I was pretty damn mad - I plan on lodging a complaint to the Florida Department of Highway Safety and Motor Vehicles just to be a pita to them - This is my Greenlady story hahaha. Thought yall might find it interesting. Wondering when Ford will switch to a direct to consumer pricing to end all this crap. Just to be clear, I wasnt upset at the additional ADM of 5K - I was upset at the end they tried to add ANOTHER 5K - half the MSRP of the vehicle in "Market Adjustments" .

Hello Ms Ford,

Usually I just let things go and not complain, however when conduct of a business becomes "bait and switch" and pretty much fraud I felt the need to notify someone at Ford corporate.

Last August I ordered a Maverick from my local Ford dealer - Ford of Franklin. I am needing a service truck for my business. I was told by my salesman that yes, it will arrive in November or December. A few months later I got a call - uh yeah it's delayed now it's going to be February or March. I still haven't received a build date and scheduling is going on for May build - I'm honestly not sure if Ill even get a truck this year. With that in mind I searched dealer sites to see if any had a Maverick for sale. This is how I came into contact with Ferman Ford of Clearwater.

Ferman Had an XL Hybrid in white listed on their site for 26,900. I realized they had added 5000 dealer mark up and due to my need I was OK with that- After what Jim Farley said about Dealers and unreasonable markups I thought it was sad but like I said, I need a truck. I emailed the dealership asking about availability and was answered by a pleasant person named Heather and after a few text messages she did indeed confirm the truck was on the way, was available and that she would forward my info to the sales manager - Awesome ! Next I received a call from John McVey, one of their salesmen. He was a very nice guy - he told me the truck is on the way and as soon as it hit the lot he would call me and send the paperwork for purchase and I would be the first one it was offered to. Great ! Fast forward to today ( Saturday 3/12/22 ) I get a phone call from the sales manager - hey the truck will be coming in soon we can go ahead and finalize the paperwork if you want to buy it !! I said Awesome !!! Send it on over Ill pay half down and finance the rest. He said great I then asked if it will be Ford Motor Credit ( My credit is somewhere in the 820's ) I said I saw they had some pretty good rates on the Maverick and he told me uhh yeah we don't go thru them usually we get better rates with a local bank ( First lie ) . Ok great - Id cross that bridge when I came to it anyway ....
Imagine my surprise when I received a proposal for the truck I had inquired about including a vin number for 10,0000 OVER MSRP. I called him back and said hey that's not the price you had on your website !! First Uh yeah we cant keep those trucks off the website until they are delivered .... I asked then why isnt is just listed as MSRP if it is a customer order - not 5K over ? He then started the heavy lying- he said uhhh yeah the truck you mentioned was already sold - ( how indeed did he a few minutes earlier send me a proposal to sign for that truck then right ? ) He then goes on to tell me uhh the truck we can sell you is a Silver XL base model. I said uh huh he said now we buy these trucks from other dealerships and it cost us 10,000 to get it so we cant offer any discounts off that. As I strongly disagreed with him and said how in the world could you charge 10K over on a 20K truck. He informed me that if I knew about how business worked I would know they made money on their financing not the sale of the trucks. I said this is dishonest and he said well take it or leave it.

I then complained to Jason Bray the general sales manager - he also said yeah we pay 10K over for these trucks. He then backed up the story that the white truck - the one I had gotten a proposal to sign on a few minutes earlier .... was sold " And " sorry about the confusion. I then said well there's no confusion on my part - I called on a truck advertised on your website with a vin , your folks told me it was available, your folks called and said it was in, you sent me a proposal to buy it and when I pointed out it wasn't the price AS ADVERTISED - you then said uhhh the truck is sold. Scam artists.

So Ms Ford thats my story. I'm disappointed in many aspects - first I still havent even gotten a build date for my Lariat - however I can understand that as far as supply chain, chips - I get it. Hopefully I may get a build date soon. What is more troubling is that there are Ford dealers that are actually committing FRAUD - advertising trucks not only for 5000 over MSRP but at the last moment adding ANOTHER 5000.00 to the price and if you compain its somewhat like the Soup Nazi on Seinfeld - No Maverick For You .... ( sorry that just popped in my head lol ) I am exploring who else to complain to about this particular dealership and their bait and switch tactics - I felt someone at Ford Corporate might also address their dishonesty as well.

I have included with this email documentation of my dealings including the advertisement on their website and the proposal today for the Maverick XL Vin # 3FTTW8E33NRA18268 I have more documentation of my conversations if needed.

Thanks so much for your time.

David W Sutton

Ford Maverick Ferman Ford Clearwater - Bait and Switch - My Complaint to Ford Screenshot_20220312-121502_Messages


Ford Maverick Ferman Ford Clearwater - Bait and Switch - My Complaint to Ford Screenshot_20220312-195619_Chrom


Ford Maverick Ferman Ford Clearwater - Bait and Switch - My Complaint to Ford Screenshot_20220313-065115_Acrobat for Samsung (1)


Ford Maverick Ferman Ford Clearwater - Bait and Switch - My Complaint to Ford Screenshot_20220312-195627_Chrom
Sponsored

 

Dun4791

2.0L EcoBoost
Well-known member
First Name
Vincent
Joined
Jan 23, 2022
Threads
1
Messages
580
Reaction score
927
Location
Tennessee
Vehicle(s)
Chevy,dodge, ford,vw,honda
Engine
2.0L EcoBoost
Seems simple, never consider a new ford again in your life.

10k markup sure would buy a lot of gas over just getting a Colorado, Santa Cruz, or frontier.
 
OP
OP
Redneck Garage

Redneck Garage

2.5L Hybrid
Well-known member
First Name
David
Joined
Aug 26, 2021
Threads
47
Messages
1,388
Reaction score
2,300
Location
Franklin TN
Website
www.theredneckgarage.com
Vehicle(s)
10 Wrangler 22 Lexus 22 Maverick 23 Maverick
Engine
2.5L Hybrid
Clubs
 
Seems simple, never consider a new ford again in your life.

10k markup sure would buy a lot of gas over just getting a Colorado, Santa Cruz, or frontier.
Your right about the gas however it really isn't about "not buying a Ford again in my life" The complaint is about bait and switch which IS illegal.
 

Dun4791

2.0L EcoBoost
Well-known member
First Name
Vincent
Joined
Jan 23, 2022
Threads
1
Messages
580
Reaction score
927
Location
Tennessee
Vehicle(s)
Chevy,dodge, ford,vw,honda
Engine
2.0L EcoBoost
Your right about the gas however it really isn't about "not buying a Ford again in my life" The complaint is about bait and switch which IS illegal.
Even if it’s illegal, you incurred no damages so go straight to Toyota and get a Tacoma! Use that 10k to offset the lower fuel economy and enjoy great resale later!

But yeah I get what you are saying, I guess I just tend to let things go and move on.
 
OP
OP
Redneck Garage

Redneck Garage

2.5L Hybrid
Well-known member
First Name
David
Joined
Aug 26, 2021
Threads
47
Messages
1,388
Reaction score
2,300
Location
Franklin TN
Website
www.theredneckgarage.com
Vehicle(s)
10 Wrangler 22 Lexus 22 Maverick 23 Maverick
Engine
2.5L Hybrid
Clubs
 
Even if it’s illegal, you incurred no damages so go straight to Toyota and get a Tacoma! Use that 10k to offset the lower fuel economy and enjoy great resale later!

But yeah I get what you are saying, I guess I just tend to let things go and move on.
You know .... Im not really sure how to respond to you . On this forum you state you dont even really care as time goes on about getting a Maverick. I am not in that boat. I want one for my business. I ordered one last August. What does spending 10K more and buying a Tacoma have to do in any way with my post about a dishonest FORD dealer ? I guess I am the opposite of you then, if I see a company doing something Illegal I DONT let things go - I move on AFTER I let everyone know what scumbags they are. and Im happy to complain to the State of Florida about unethical ILLEGAL business practices so they dont do this to the next guy. I posted this only to spotlight the scumbags at Ferman Ford of Clearwater
 

Sponsored

Dun4791

2.0L EcoBoost
Well-known member
First Name
Vincent
Joined
Jan 23, 2022
Threads
1
Messages
580
Reaction score
927
Location
Tennessee
Vehicle(s)
Chevy,dodge, ford,vw,honda
Engine
2.0L EcoBoost
You know .... Im not really sure how to respond to you . On this forum you state you dont even really care as time goes on about getting a Maverick. I am not in that boat. I want one for my business. I ordered one last August. What does spending 10K more and buying a Tacoma have to do in any way with my post about a dishonest FORD dealer ? I guess I am the opposite of you then, if I see a company doing something Illegal I DONT let things go - I move on AFTER I let everyone know what scumbags they are. and Im happy to complain to the State of Florida about unethical ILLEGAL business practices so they dont do this to the next guy. I posted this only to spotlight the scumbags at Ferman Ford of Clearwater
Just saying about the 10k it will buy a lot of gas vs. a Taco is all. I said that because I would just move on. You can’t, and that’s cool too. Good luck with lawsuit! You do you.
 
OP
OP
Redneck Garage

Redneck Garage

2.5L Hybrid
Well-known member
First Name
David
Joined
Aug 26, 2021
Threads
47
Messages
1,388
Reaction score
2,300
Location
Franklin TN
Website
www.theredneckgarage.com
Vehicle(s)
10 Wrangler 22 Lexus 22 Maverick 23 Maverick
Engine
2.5L Hybrid
Clubs
 
Just saying about the 10k it will buy a lot of gas vs. a Taco is all. I said that because I would just move on. You can’t, and that’s cool too. Good luck with lawsuit! You do you.
Thanks - never said I would have a lawsuit - just shining a light on cockroaches......
 

MLowe05

2.5L Hybrid
Well-known member
Joined
Oct 1, 2021
Threads
8
Messages
2,494
Reaction score
4,367
Location
GA
Vehicle(s)
2024 XLT Hybrid & 2024 Tesla M3P
Engine
2.5L Hybrid
No one hates car dealerships more than me, but this is not illegal and them not selling you a truck (or lying) does not damage you. Car dealerships lie. It's a tale as old as time. If you want a Maverick at MSRP, you'll have to wait. If you want one right now, you're going to pay for it.

Again, you "want" this truck for your business. My suggestion to you is to "want" a different truck that you can buy now. Any potential fuel savings are completely erased by even the $5,000 markup that the Maverick makes little sense anyway.
 
OP
OP
Redneck Garage

Redneck Garage

2.5L Hybrid
Well-known member
First Name
David
Joined
Aug 26, 2021
Threads
47
Messages
1,388
Reaction score
2,300
Location
Franklin TN
Website
www.theredneckgarage.com
Vehicle(s)
10 Wrangler 22 Lexus 22 Maverick 23 Maverick
Engine
2.5L Hybrid
Clubs
 
No one hates car dealerships more than me, but this is not illegal and them not selling you a truck (or lying) does not damage you. Car dealerships lie. It's a tale as old as time. If you want a Maverick at MSRP, you'll have to wait. If you want one right now, you're going to pay for it.

Again, you "want" this truck for your business. My suggestion to you is to "want" a different truck that you can buy now. Any potential fuel savings are completely erased by even the $5,000 markup that the Maverick makes little sense anyway.
First, you may want to read up on the law pertaining to car dealers. They cannot advertise a vehicle with a vin for a specific price then try to sell it for more than advertised - that's called "Bait and Switch" it falls under Florida Deceptive and Unfair Trade Practices Act - In case you want to read it -
http://leg.state.fl.us/statutes/ind...ng=&URL=0500-0599/0501/Sections/0501.201.html

Heres a simple Definition From The State of Florida -

In a bait and switch scheme, a customer is “baited” with an enticing offer only to be “switched” into an unfavorable offer later on in the transaction. The schemes come in a wide variety of different forms and they can involve both products and services. Bait and switch scams remain one of the most common of business and consumer fraud reported in Florida.

Sure I want the truck now, I found it ADVERTISED for 5K over which I agreed to. At the last minute they added another 5K to the price which as a car dealer is a no-no. The reasons for purchase are mine alone and what you do is completely up to yourself and I wont give you any "suggestions" on what's best for you - thanks.
 
Sponsored

The Weatherman

2.0L EcoBoost
Well-known member
First Name
Dean
Joined
Jul 20, 2021
Threads
21
Messages
2,470
Reaction score
3,542
Location
KY
Vehicle(s)
2022 Maverick Lariat Lux FX4 4K x 2
Engine
2.0L EcoBoost
Thanks - never said I would have a lawsuit - just shining a light on cockroaches......
Sounds like a good reason to contact the BBB. If they get enough complaints they will drop their rating and it will cost the dealer a lot more money to have it raised again. 😊
 

MLowe05

2.5L Hybrid
Well-known member
Joined
Oct 1, 2021
Threads
8
Messages
2,494
Reaction score
4,367
Location
GA
Vehicle(s)
2024 XLT Hybrid & 2024 Tesla M3P
Engine
2.5L Hybrid
I'm from GA and familiar with GA code that states that any dealer doc/admin fee must be included in the advertised price. It never is, regardless of what the code says. They probably figured that since you were willing to overpay by 25%, why not make it 50%? It's not right but you made sure they saw you coming.

Good luck with whatever it is you're trying to accomplish.
 

skadizzle

2.5L Hybrid
Well-known member
Joined
Nov 2, 2021
Threads
46
Messages
2,002
Reaction score
2,132
Location
Orlando, Florida
Vehicle(s)
2023 Ford Maverick Lariat BAP
Engine
2.5L Hybrid
Clubs
 
is this the one they tried to sell you? It's on their site now with the markup.
Ford Maverick Ferman Ford Clearwater - Bait and Switch - My Complaint to Ford Screenshot_20220313-100156_Chrom
 
OP
OP
Redneck Garage

Redneck Garage

2.5L Hybrid
Well-known member
First Name
David
Joined
Aug 26, 2021
Threads
47
Messages
1,388
Reaction score
2,300
Location
Franklin TN
Website
www.theredneckgarage.com
Vehicle(s)
10 Wrangler 22 Lexus 22 Maverick 23 Maverick
Engine
2.5L Hybrid
Clubs
 
is this the one they tried to sell you? It's on their site now with the markup.
Screenshot_20220313-100156_Chrome.webp
yup eventually they told me the white one that I wanted was "sold" after sending a PO for it. They told me this one was the only one they had. The white one is still on their site as well
Sponsored

 
Last edited:
 







Top