Dealership Markup

[Brent]

I ordered Hybrid Lariat Lux package in October and don't expect to see it before summer, however, periodically I will do searches and found a Hybrid Lariat for $27,500. I called the dealership to check availability and was advised it was available for $37,500. 10K markup is ridiculous!!!!

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[Zackmix2020]

Wasn’t going to wait for my maverick I settled for a XL and paid 5K over price

 

[93nighthawk]

Is it bad that some dealers are marking up these vehicles? Yes, but I am not going to criticize someone that might need dependable wheels NOW. Some people can not wait 6-8 months for a Maverick or wants to put down 30k+ on a used vehicle with 100k mi that might break down in a couple months.

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