New Ford Blue Oval Logo Ditches Chrome

[LSchicago]

On automobiles and bicycles, I believe chrome was originally used to ward off rust, as a preservative so to speak. If they didn't, or couldn’t paint it, they chromed it.

It wasn’t until a few decades later that it used as a purely decorative coating. Old chrome looks different than the gooey, “inches thick” show chrome seen today.

And yes, plastic isn’t chromed. That’s why you can brush it with a soft abrasive pad and make it look like stainless. Chrome would be much too hard.

My fender badge shows the brushed technique.

And the funny thing about Chrome, more of the thickness comes from nickel plating, not the chrome. A good quality chrome job spends an hour in the nickel tank, and only 2 minutes in the chrome tank. The average car bumper has 1 pound of nickel on it before chrome. Better quality if it is copper plated before nickel. Which is the only way Nickel/Chrome can be plated on Aluminum.

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[LSchicago]

On TFL’s F150 reveal video it’s a slightly brighter blue and white and they said the white is slightly raised. I guess it is kinda retro but it looks cheap to me.

Definitely more legible though!

 

[Dad]

It's a subtle change that most people probably won't even notice. Back in 1966 Henry Ford II almost made a major overhaul to the iconic logo but ultimately changes his mind.

https://www.thedrive.com/news/37847...sign-legend-update-its-blue-oval-logo-in-1966

Thank goodness that didn't stick.

 

[xoXMiSsDaisieXox]

Is this another thing to cut costs Ford? Looks cheap to me now...

 

[EIlig]

Many variations over the years since Henry got it all going...

https://fabrikbrands.com/ford-logo-history-ford-symbol-meaning-and-evolution/

 

[Aherpa]

https://www.autoblog.com/2023/09/13/ford-blue-oval-logo-emblem-redesigned/

I thought the Ford logo looked a bit different in videos from last night's F-150 reveal and this confirms it. I like it. They were overdue for a branding update.

The one on the right looks more like their 'original' porcelain emblems. Ditching the chrome looks better on vehicles that have no chrome.

 

[FriscoTXJoe]

More importantly for Ford, the one on the right is cheaper to produce, they are seriously cutting costs at every possible place they can.

Tell me who isn't? Aren't you? The economy is a disaster with the possibility of continuing for another 5 years under the same conditions. It's either cut costs or raise prices for companies and cut costs or make more money/spend less for individuals.

 

[Cris]

They are definitely saving a solid .36 cents

 

[Scott Asheville]

Chrome is an environmentally hideous thing - look up the manufacturing process. The sooner the automotive world ditches it, the better off we all are.

 

[icegradner]

It's either cut costs or raise prices for companies...

Ford is doing both, cutting costs, and raising prices.

 

[Poultrygeist]

I'm a fan of this historically significant logo. Bonnie and Clyde were as well.

 

[flashfearless]

I wonder if this will solve the issue with the blue oval falling off (bad glue) after prolonged exposure to heat? I see them off all the time, especially when I lived in San Antonio

 

[kfw63]

They are definitely saving a solid .36 cents

Cris, I assume you are just joking but in reality car manufacturers will push suppliers for pennies in savings on parts. When you are building millions of cars and say the car has 100 of a particular nut/bolt/screw etc… those Pennie’s add up to a lot of money over time.

 

[VICKY]

https://www.autoblog.com/2023/09/13/ford-blue-oval-logo-emblem-redesigned/

I thought the Ford logo looked a bit different in videos from last night's F-150 reveal and this confirms it. I like it. They were overdue for a branding update.

OH NO!

 

[krg]

https://www.autoblog.com/2023/09/13/ford-blue-oval-logo-emblem-redesigned/

I thought the Ford logo looked a bit different in videos from last night's F-150 reveal and this confirms it. I like it. They were overdue for a branding update.

it's less expensive to manufacture......

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