Saw my first Maverick commercial (random post)

[FischAutoTechGarten]

Saw this older video too:

https://www.cnbc.com/2021/11/06/for...le-buyers-with-new-20000-maverick-pickup.html

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[RichardCranium]

They run a Ford ad every night here in SW Ohio. It basically shows all the products with quick shots of each vehicle and a name splash on the screen. 30 second ad. Not really exciting stuff, but at least they acknowledge they make the Maverick

Claim they make a Maverick. I won’t believe it until I get mine. I am still not convinced that you all aren’t gaslighting me

 

[RLmesc]

Saw the same advert on Peacock as well. About time but in Fords defence, why Easter money on a product that sells it self thru rumors.

 

[RichardCranium]

Saw the same advert on Peacock as well. About time but in Fords defence, why Easter money on a product that sells it self thru rumors.

My thought exactly. But that is why I am not a ceo of some multi billion dollar corporation.

 

[BoskoPColtrane]

Classic case of marketing not talking to operations. I've seen this many times at various companies. Marketing promoting a product where demand already exceeds supply.

Most likely marketing has some budget to spend before the end of the year and someone decides it would be fun to shoot a Maverick commercial.

You would be surprised at how many people have no idea this truck exists.

 

[Mike S]

My gut feeling is that Ford is rapidly catching up with demand. My local dealer has a total of 35 MY24 Mavericks in the order bank. They expect 50 allocations for the year. At that rate, the MY24 order bank might be open for quite a while.

 

[Fcnrwy]

That's a pre-production ad. Probably just random filler for a timeslot. It makes more sense now.

Ya, its already "paid for" might as well use it...

Jerry

 

[Nosrepmodnar]

Why waste your money advertising something that you cannot even meet the demand for without advertisements?

 

[Call sign "Slick"]

That's my question...why!!

 

[Gray Goose]

You would be surprised at how many people have no idea this truck exists.

Agreed. I have seen very few Mavericks. Maybe the higher production levels will get more on road and help with awareness. I'll take my order anytime now and be happy to drive it around.

 

[BoskoPColtrane]

Agreed. I have seen very few Mavericks. Maybe the higher production levels will get more on road and help with awareness. I'll take my order anytime now and be happy to drive it around.

Yea. I’ve had 6-7 people ask me what kind of truck I have.

 

[Gray Goose]

That's my question...why!!

Here is my theory based on a visit to a local dealer looking for a Maverick
1. Create excess demand for backlogged Mavericks
2. Dealer says don't wait months/years for a Maverick
3. Dealer walks me over to a lot full of $60K-$100K F-150s
4. Hard sell on the F-150
5. I walk away never to return to that dealer.

 

[Call sign "Slick"]

Bawahaha......well that goes without mention! Been there

Slippery group, they are!! Maybe slimey is a more appropriate term!

 

[Old Farmer]

What I still don't get (besides my 22 XLT that rolled into 23 and then rolled into 24!) is Ford's smaller pickup strategy.
They created a product with more interior room than the Ranger for remarkably less cost.
Why?
I still don't get it.

 

[RichardCranium]

You would be surprised at how many people have no idea this truck exists.

I would prefer Ford to let people know it exists after they build mine.

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