Progression of Order Status?

[JB513]

Difference being you can go to a dealer right now and have your pick of the f-150 or ranger.

I was saying more the 'value' of the Mav to Ford is to get new customers into the family so to speak. So while they make zero dollars on a mav, they would make money on when someone upgrades to a Ranger, and big money when they move to a F150.

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[gte105u]

I was saying more the 'value' of the Mav to Ford is to get new customers into the family so to speak. So while they make zero dollars on a mav, they would make money on when someone upgrades to a Ranger, and big money when they move to a F150.

Why does everyone say Ford makes no money on the Maverick? I've seen no evidence of this. I'm sure it's not as much as an F150, but they don't cost as much to make either.

Ford wouldn't create whole new line of trucks that loses money or breaks even while cutting other lines down or off completely. This line of thinking is illogical.

 

[sgtcurry]

Why does everyone say Ford makes no money on the Maverick? I've seen no evidence of this. I'm sure it's not as much as an F150, but they don't cost as much to make either.

Ford wouldn't create whole new line of trucks that loses money or breaks even while cutting other lines down or off completely. This line of thinking is illogical.

Yea maybe the don’t make much on the hybrids but the EcoBoost? Pretty sure they make plenty. They make money on the escape and bronco sport and those probably cost more to build than the maverick EcoBoost.

 

[JB513]

Yea maybe the don’t make much on the hybrids but the EcoBoost? Pretty sure they make plenty. They make money on the escape and bronco sport and those probably cost more to build than the maverick EcoBoost.

No idea but I think Profit on the Mav < Ranger < F150 is a safe assumption.

 

[gte105u]

No idea but I think Profit on the Mav < Ranger < F150 is a safe assumption.

Cost of the Mav < Ranger < F150. It's about % not purely $

 

[JB513]

A quick google:

That's means Ford's most profitable trucks and SUVs are earning more than $14,000 in operating profit per vehicle. That's incredible. In the first two quarters of 2022, Ford has sold roughly 2 million vehicles and reported an adjusted operating profit of about $6 billion

Source: Barrons

 

[Impetus19]

Sure, try "ordering" an in-demand Toyota like a Rav4 Prime and see how specific of a delivery date you get.

Actually they have primes on the lot now. We were offered one at msrp. If you are looking for something specific options wise, that could take a long time.

 

[sgtcurry]

No idea but I think Profit on the Mav < Ranger < F150 is a safe assumption.

Maybe. Not sure if the Ranger shares a line with other cars. But the Maverick, Escape and Focus share a ton of parts and together the sell a lot so the cost is spread out pretty well between them. Who knows it might be Ranger < Mav < F series for right now. I think the new ranger and bronco are shared.

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