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2022 Ford Maverick Average Selling Price Was $29K In October: Report
By Brett Foote
November 10, 2021 9:26 am
The 2022 Ford Maverick just wrapped up its first full month on sale in October, but it’s already outselling its chief rival, the Hyundai Santa Cruz as the compact pickup is turning in just five days, according to Ford. These results don’t account for the budget-priced Maverick hybrid, which is delayed as it awaits state and federal emissions certifications. The hybrid version of the new pickup is expected to begin shipping in December, with deliveries starting in January. Regardless, the 2022 Ford Maverick sold well enough to land it on iSeeCars’ Top 20 Fastest-Selling New Vehicles list for the month of October.
The Maverick ranked 17th in its debut on that particular list, but perhaps the most interesting thing about this data is the fact that the compact pickup’s average selling price last month was a rather lofty $29,705. This isn’t a huge surprise given the fact that the hybrid – which has a sub-$20k starting price – has yet to go on sale. However, it also signals that most buyers aren’t opting for bare-bones models, either.
As Ford Authority reported back in June, a fully-loaded Maverick Lariat tops out at around $36,000, though the higher-trim model starts out at $26,575. It’s extremely easy to drive that price up by adding options, however. For example, all-wheel-drive costs an additional $3,305, with other notable add-ons including the 4K Tow Package ($745), Ford Co-Pilot360 ($540), the FX4 Off-Road Package ($800), and the Lariat Luxury Package ($3,340).
So far, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.
Consumer interest in the 2022 Ford Maverick was strong from the day FoMoCo revealed its new compact pickup earlier this year, with over 100,000 eager buyers lining up to secure a reservation before the Maverick entered production back in August. At the moment, the Maverick only has one direct rival – the also-new Hyundai Santa Cruz – but it handily outsold that model in the month of October.
Ford Maverick vs. Hyundai Santa Cruz Sales - October 2021
In its first full month on sale, 2022 Ford Maverick sales totaled 4,140 units, which is considerably more than the Santa Cruz at 1,848 units. Since the Santa Cruz went on sale in late July, Hyundai has sold a total of 4,841 units, a number that the Maverick has nearly matched in the month-plus it’s been on sale thus far with a total of 4,646 sold in September and October.
2022 Ford Maverick Average Selling Price Was $29K In October: Report
By Brett Foote
November 10, 2021 9:26 am
The 2022 Ford Maverick just wrapped up its first full month on sale in October, but it’s already outselling its chief rival, the Hyundai Santa Cruz as the compact pickup is turning in just five days, according to Ford. These results don’t account for the budget-priced Maverick hybrid, which is delayed as it awaits state and federal emissions certifications. The hybrid version of the new pickup is expected to begin shipping in December, with deliveries starting in January. Regardless, the 2022 Ford Maverick sold well enough to land it on iSeeCars’ Top 20 Fastest-Selling New Vehicles list for the month of October.
The Maverick ranked 17th in its debut on that particular list, but perhaps the most interesting thing about this data is the fact that the compact pickup’s average selling price last month was a rather lofty $29,705. This isn’t a huge surprise given the fact that the hybrid – which has a sub-$20k starting price – has yet to go on sale. However, it also signals that most buyers aren’t opting for bare-bones models, either.
As Ford Authority reported back in June, a fully-loaded Maverick Lariat tops out at around $36,000, though the higher-trim model starts out at $26,575. It’s extremely easy to drive that price up by adding options, however. For example, all-wheel-drive costs an additional $3,305, with other notable add-ons including the 4K Tow Package ($745), Ford Co-Pilot360 ($540), the FX4 Off-Road Package ($800), and the Lariat Luxury Package ($3,340).
So far, the Maverick has proven to be a massive hit with Millennials and Gen Z, as over one-quarter of Maverick buyers thus far are between the age of 18 and 35 – more than double the overall industry rate of 12 percent for that age group. As Ford Authority previously reported, the new compact pickup is also quite popular with critics, as well as owners of Blue Oval sedans, first-time truck buyers, and female shoppers, too.
Consumer interest in the 2022 Ford Maverick was strong from the day FoMoCo revealed its new compact pickup earlier this year, with over 100,000 eager buyers lining up to secure a reservation before the Maverick entered production back in August. At the moment, the Maverick only has one direct rival – the also-new Hyundai Santa Cruz – but it handily outsold that model in the month of October.
Ford Maverick vs. Hyundai Santa Cruz Sales - October 2021
| TOTAL | 5,988 | 0 | 9,487 | 0 | 100% |
|---|---|---|---|---|---|
| MODEL | OCTOBER 21 | OCTOBER 20 | YTD 21 | YTD 20 | YTD 2021 SHARE |
| HYUNDAI SANTA CRUZ | 1,848 | 0 | 4,841 | 0 | 51% |
| FORD MAVERICK | 4,140 | 0 | 4,646 | 0 | 49% |
In its first full month on sale, 2022 Ford Maverick sales totaled 4,140 units, which is considerably more than the Santa Cruz at 1,848 units. Since the Santa Cruz went on sale in late July, Hyundai has sold a total of 4,841 units, a number that the Maverick has nearly matched in the month-plus it’s been on sale thus far with a total of 4,646 sold in September and October.
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