Maverick sales more than doubled Santa Cruz in 2022

[Clarkdonbran]

https://www.thedrive.com/news/ford-maverick-outsells-hyundai-santa-cruz-by-more-than-double-in-2022

Not surprising. Santa Cruz is meth and the boardwalk. Mavericks is one of the most respected big wave surf spots. It’s in the name!

Hyundai sold 36,480 units
Maverick sold 74,370 units (= one truck ever 7 minutes!)

Sponsored

 

[jsus]

Direct link (not Apple News forwarder): https://www.thedrive.com/news/ford-maverick-outsells-hyundai-santa-cruz-by-more-than-double-in-2022

 

[Clarkdonbran]

Direct link (not Apple News forwarder): https://www.thedrive.com/news/ford-maverick-outsells-hyundai-santa-cruz-by-more-than-double-in-2022

You again! Thanks!

 

[CG - All the way]

Mavericks are like Wrigley chewing gum: Double the pleasure and double the fun!!

Double the sales too!

 

[Art Vandelay]

The Santa Cruz really isn't a bad vehicle, it's a very comfortable and capable truck and yes the looks are a little polarizing ibut there are other vehicles with questionable looks that sell well.

I think where Hyundai really missed the mark with the Santa Cruz is with fuel efficiency. People are looking for fuel efficient vehicles more than ever and the Santa Cruz gas mileage is no better than a midsize truck. Meanwhile the Maverick Ecoboost easily beats the SC in fuel efficiency and the Maverick Hybrid mpg rating destroys the SC's mpg rating. Most people looking for a small truck or any smaller vehicle are doing so, at least in part, for better fuel economy. If Hyundai could rush a new powertrain with much better fuel economy into the SC I think they'd easily sell a lot more than they are currently.

 

[Maverickman74]

https://apple.news/ADzYBik34SOKl50bkFZKYVg

Not surprising. Santa Cruz is meth and the boardwalk. Mavericks is one of the most respected big wave surf spots. It’s in the name!

Un-related, but I live near and go offroading at Jaws(Peahi). Just saw this article last night. We lost a daring one this week.

‘Mad Dog’ surfer dies riding giant waves in Nazaré, Portugal

 

[Mc_Flier]

The Santa Cruz really isn't a bad vehicle, it's a very comfortable and capable truck and yes the looks are a little polarizing ibut there are other vehicles with questionable looks that sell well.

I think where Hyundai really missed the mark with the Santa Cruz is with fuel efficiency. People are looking for fuel efficient vehicles more than ever and the Santa Cruz gas mileage is no better than a midsize truck. Meanwhile the Maverick Ecoboost easily beats the SC in fuel efficiency and the Maverick Hybrid mpg rating destroys the SC's mpg rating. Most people looking for a small truck or any smaller vehicle are doing so, at least in part, for better fuel economy. If Hyundai could rush a new powertrain with much better fuel economy into the SC I think they'd easily sell a lot more than they are currently.

I like the look. While waiting for the Mav I refused to shop the SC because of the $4250 markup.

 

[fossil]

I think where Hyundai really missed the mark with the Santa Cruz is with fuel efficiency.

Partly because the Cruz is a bit of a porker.
Comparing fully-loaded AWD trims, the Santa Cruz is about 400 pounds heavier despite having having less interior volume, 102cf vs 110cf and a smaller bed.

 

[cavemold]

i guess its no shocker the maverick also out sold the ranger by a lot as well.

Full Year 2022 Stats: https://www.bronco6g.com/📈-bronco-december-2022-and-full-year-2022-sales-production-numbers/

 

[AznMav]

The Santa Cruz really isn't a bad vehicle, it's a very comfortable and capable truck and yes the looks are a little polarizing ibut there are other vehicles with questionable looks that sell well.

I think where Hyundai really missed the mark with the Santa Cruz is with fuel efficiency. People are looking for fuel efficient vehicles more than ever and the Santa Cruz gas mileage is no better than a midsize truck. Meanwhile the Maverick Ecoboost easily beats the SC in fuel efficiency and the Maverick Hybrid mpg rating destroys the SC's mpg rating. Most people looking for a small truck or any smaller vehicle are doing so, at least in part, for better fuel economy. If Hyundai could rush a new powertrain with much better fuel economy into the SC I think they'd easily sell a lot more than they are currently.

Depends on your definition of capable. Lots of review videos showing SC struggling compared to the Maverick.

 

[Dad]

The Santa Cruz really isn't a bad vehicle, it's a very comfortable and capable truck and yes the looks are a little polarizing ibut there are other vehicles with questionable looks that sell well.

I think where Hyundai really missed the mark with the Santa Cruz is with fuel efficiency. People are looking for fuel efficient vehicles more than ever and the Santa Cruz gas mileage is no better than a midsize truck. Meanwhile the Maverick Ecoboost easily beats the SC in fuel efficiency and the Maverick Hybrid mpg rating destroys the SC's mpg rating. Most people looking for a small truck or any smaller vehicle are doing so, at least in part, for better fuel economy. If Hyundai could rush a new powertrain with much better fuel economy into the SC I think they'd easily sell a lot more than they are currently.

Excellent analysis. Oddly enough, Hyundai offers the Tuscon (the base build of the SC) in a hybrid. It didn't occur to them to do the same with the Santa Cruz?

 

[JohnS]

The Santa Cruz starts at $42,000 MSRP, the Maverick at $30,000...

Hyundai is winning me over for my next vehicle over a Maverick, but not with the SC, with the Kona, at $25,000 with AWD.

 

[JohnS]

The Santa Cruz starts at $42,000 MSRP, the Maverick at $30,000...

Hyundai is winning me over for my next vehicle over a Maverick, but not with the SC, with the Kona, at $25,000 with AWD.

 

[JohnS]

The Santa Cruz starts at $42,000 MSRP, the Maverick at $30,000...

Hyundai is winning me over for my next vehicle over a Maverick, but not with the SC, with the Kona, at $25,000 with AWD.

 

[Chuck Norris]

No surprise, the SC is $7,000 or more based on trim, not really a cheap vehicle like the Maverick, if price was equal sales figures would be a lot closer

Sponsored