Manual Lumbar Support, False Advertising?

[BILLNOROVILLE]

Maybe Ford's seat has lumbar support built in but it is not adjustable. That is 1 possibility.

I would imagine the dealer would refund your money and take back the Maverick, mark it up and sell it. I doubt there is any legal action possible here but you can try.


Article from the internet:
Lumbar support in cars has been on the increase due to an overall increase in the amount of time spent driving and riding a car, baby boomers aging at alarming rates and experiencing their lower back ailments, and poor posture. Customers are demanding in larger numbers than ever before to have car seat designs contain lumbar support. In turn, there is an increase in the number of products that offer lumbar support in cars.
Significance
With the increasing number of drivers on the road comes the increased complaints about lower back pain caused by poor car seat design. Proper lumbar support in a car is significant since it can increase the number of safe drivers on the road while also increasing the driver's and passengers overall health. In turn, this will decrease medical costs. Auto manufacturers realize the significance of offering comfortable back support and car seat designers place high emphasis on this area.
Identification
Lumbar support in cars comes in different varieties, depending on the personal preference of the driver. It can come built into the car seat with some manufacturers offer it as either a standard or optional equipment. It can be adjustable or not. Or, there are a variety of cushions and lumbar support items available for purchase in stores. A low cost recommendation by some is simply rolling up a towel and placing it behind your back.

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[Grunkster]

just read all this...RIDICULOUS! If my xl doesn't come with it I am OUT!

 

[Pines Bettur]

just read all this...RIDICULOUS! If my xl doesn't come with it I am OUT!

My XLT doesn’t have it, so I don’t think the XL will.

 

[BDennis]

For the folks who like word play when defending Ford, manual lumber and built in lumbar support are not the same thing.
Electronic adjustable means the mechanism that increases/decreases the lumbar support is done with the push of a button.
Built in lumber support means the seat has a built in non-adjustable lumber support,
Manual lumber means a manual handle is used to inflates/engages and deflates/reduces the support.

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