Highway Robbery on Cars.com

[BILLNOROVILLE]

If you are that stupid to pay such a high markup, well then you deserve to get taken to the cleaners IMO.

If you make millions or get huge bonus for working hard, money isn't everything. A cool truck might feel like a real reward that is now easily reachable. Maybe you bought Tesla stock when it was low or some Bitcoin. Not everyone is equal in the their wallet so getting taken to the cleaners is relative.
To some, the Maverick with a small markup is still a bargain. To some, a Cessna twin prop plane is sitting in their private hanger and 20k difference is not big at all. Affording cool vehicles with markups is not being taken to the cleaners to many people with more means.

If some dealers ask for more money over MSRP for scarce new cars/trucks and there are plenty of buyers willing to pay the markup than why be a stupid dealer and sell for less. If you had the only one in the state would you as the owner of a dealership sell it at msrp. I think not.

This is quite different than marking up an already sold/ordered unit where price was at msrp . That is dishonest not stupid.

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[KenC]

Someone WILL buy it for that price. I think they may look or sound like this:

 

[jc888888888]

6 or seven Mavericks on e bay with some pretty hefty mark up

 

[Ringo]

WOW, just WOW !! I never thought I'd own a $70,000 vehicle! I've finally made the big time!

 

[sseiler]

First picture is a first edition Maverick, marked as used with 1 previous owner even though it's for 349 miles on it.

Second picture is me optioning a first edition with every conceivable option.

$10,000 upcharge?

Unreal.

What the what?!?!

Wow, hey, there’s bound to be somebody who doesn’t want to wait on a 2.0 order to arrive and pay that. Maybe the dealer will give them the “family deal:” “I really like you, so I’ll tell ya what I’ll do; I’ll knock $5k off the top.”

Glad I ordered mine, and glad my dealer isn’t jacking up the price on orders.

 

[Old Ranchero]

In Stock Bronco at my local small town dealer. MSRP, No ADM or BS. + $299.00

https://www.keeseemotorcompany.com/vehicle/1FMEE5DP6MLA63454/2021-Ford-Bronco-Cortez-CO/

$59,044 including Delivery and handling $299.00

 

[WhoDatFanMan]

First picture is a first edition Maverick, marked as used with 1 previous owner even though it's for 349 miles on it.

Second picture is me optioning a first edition with every conceivable option.

$10,000 upcharge?

Unreal.

When I get my Hybrid Lariat w/luxury package in Velocity Blue, I'm going to try and sell it for 45K and will come down as low as 40K.

 

[spuds_mackenzie]

Makes me want to put mine up for sale for about 60k, just to see if I get any bites. Would happily sell for that price. lol

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