First drive reviews coming Oct. 5 for 2022 Maverick when embargo lifts!

[Shay]

Broderick
What do you mean by releasing the embargo? Who is holding the embargo, What embargo are you talking about? Do you mean the parts shortage? Where can I get more info?
Thx

When a car company allows the press information or test drives of vehicles that are new they usually have an embargo date that is agreed to in which no information will be shared or published publically.

This is usually for a couple reasons.

First, to strategize the time when reviews or news comes out so that it meshes well with things they are doing like putting the car on sale or them showing up at dealers. They may also have some newsmaking announcements to make at the very same time like pricing, mpg, or other things (though likely not the case with Maverick as we know most things). In an ideal world, they want the dealerships to be ready to handle the wave of customers coming at them and have the ability to talk to and sell the cars when the reviews come out.

Second, because all of the first waves of media journalists don't drive at all the same time, usually over a week or so before the embargo date - it makes it fair for all the journalists to have their work published at the same time instead of being a race to the finish line. It takes some of us longer to put our work together than others. Social media bloggers can have a review done on-site in 4 minutes. Video producers like myself might need a few hours of edit or even days depending on how our operation works - like if we have to get on a plane and fly home first to produce and edit. Print media - well that has a lead time of months. We get better put together reviews this way and it makes it fair for the journos who weren't first in line to drive.

Sponsored

 

[CoryDallas8123]

October 5th will be like candy for a fat kid. It’s gonna be like Christmas morning when I was 6. So excited.

 

[briandefilippo]

Thank you for this previously unknown aspect of car buying!

 

[Chris McD]

Thank you for this previously unknown aspect of car buying!

It's pretty common in other avenues as well like video games. In this day and age when anybody can post a video "review" of something within a few minutes it makes it fair to the journalists and honest reviewers who try to do something professional. Most of those quick "reviews" are garbage. They're mostly people just saying how cool something is just so they can be the first to put something up and generate hits.

Sponsored