Not really true. There are tons of dealers that sell things like Jeeps wranglers for well below invoice on orders…like 4-6% below.You're correct. I should have used MSRP through the entire post. I know the difference, just got sloppy. Usually when people say they got something at "invoice" price, they actually mean sticker price/MSRP. That's what I was talking about. If a dealer is selling for less than invoice, he won't be in business long!
there is other money that they get from the manufacturer and deal in high volume.
I was thinking about ordering a wrangler instead of a Mav, but I wanted to be around 30k instead of 40-43k for a vehicle. Plus a bed is more versatile for me….and I don’t need really need wrangler off-road ability
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