2026 Maverick wins Best Resale Value Award 2026 by KBB

[Deleted member 5352]

Did KBB just show us how much people overpay for used vehicles ?
Hahaha.
The resale is high because the demand is high. And the Mav has no competition just like the Corvette. So high Ford does not spend any money on Maverick advertising.

I get expensive color brochures all the time on F-150’s Don’t recall seeing any Ranger mail outs lately.

Never seen a Maverick mailing.

Five Toyotas and a Mercedes beats out the Mav simply because of the proven longevity of the noted models.

Cool article.

Even on Ford's website, they do that. You'll see most of Ford's lineup on the welcome screen except for the Maverick. I've also only seen one T.V. commercial with a Maverick in it.

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[Geo8866]

Did KBB just show us how much people overpay for used vehicles ?
Hahaha.
The resale is high because the demand is high. And the Mav has no competition just like the Corvette. So high Ford does not spend any money on Maverick advertising.

I get expensive color brochures all the time on F-150’s Don’t recall seeing any Ranger mail outs lately.

Never seen a Maverick mailing.

Five Toyotas and a Mercedes beats out the Mav simply because of the proven longevity of the noted models.

Cool article.

I was thinking the same thing. Best compact truck. It's the only compact truck. It's like if I said I am the best looking man in my house. I'm the only man in my house!

 

[babytruk]

I'm still trying to wrap my head around the concept of selling a perfectly good vehicle . . .

Best sales gimmick in the book…. It’s called re-design! It just pulls some people in. I have the model without the “deflector shields” on the front end. My truck is now the “old” one.

 

[pigsareus]

2026 BEST RESALE VALUE: TOP 10 CARS
(alphabetical order)

Chevrolet Corvette
Ford Maverick
Ford Ranger
Mercedes Benz G-Class
Porsche 911
Toyota 4Runner
Toyota GR Supra
Toyota Sienna
Toyota Tacoma
Toyota Tundra

2026 BEST RESALE VALUE: BY VEHICLE CATEGORY
COMPACT CAR: Honda Civic	OFF-ROAD SUV: Toyota 4Runner
MIDSIZE CAR: Toyota Camry	SUBCOMPACT SUV: Honda HR-V
SPORTS CAR: Toyota GR Supra	COMPACT SUV: Honda CR-V
MINIVAN: Toyota Sienna	MIDSIZE SUV: Toyota Grand Highlander
LUXURY COMPACT CAR: Acura Integra	FULL-SIZE SUV: Toyota Sequoia
LUXURY MIDSIZE CAR: Mercedes-Benz E-Class	LUXURY SUBCOMPACT SUV: Lexus UX
HYBRID: Toyota Prius	LUXURY COMPACT SUV: Lexus NX
ELECTRIC CAR: Tesla Model 3	LUXURY MIDSIZE SUV: Lexus RX
LUXURY ELECTRIC CAR: Porsche Taycan	LUXURY FULL-SIZE SUV: Mercedes-Benz G-Class
ELECTRIC SUV: Rivian R1S	COMPACT PICKUP TRUCK: Ford Maverick
LUXURY ELECTRIC SUV: Cadillac VISTIQ	MIDSIZE PICKUP TRUCK: Toyota Tacoma
ELECTRIC TRUCK: Rivian R1T	FULL-SIZE PICKUP TRUCK: Toyota Tundra

2026 BEST RESALE VALUE: BRAND

Toyota 2026 BEST RESALE VALUE: LUXURY BRAND Lexus

Full announcement:

Kelley Blue Book Announces 2026 Best Resale Value Award Winners

ATLANTA, March 19, 2026 /PRNewswire/ -- While most new-car shoppers understand that their vehicle will lose value over time, many would be shocked to learn that depreciation can be the single largest expense they will incur. Beyond that, the extent to which one car's resale value can vary in comparison to another can be staggering, often making the difference of hundreds-to-thousands of dollars over the first years of ownership. To help new-car buyers understand the importance of resale value so they can shop smart, Kelley Blue Book, a Cox Automotive brand, today announces the 2026 model-year brand, category and top 10 winners of the 24th annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period.

"For the sixth consecutive year, Toyota holds the top spot for Best Resale Value Brand, along with its sister company Lexus winning Best Resale Value: Luxury Brand for the fifth consecutive year," said Rheia Szymczyk, senior manager, valuation and analysis operations for Kelley Blue Book. "Toyota and Lexus continue to reign supreme with top average residual values, meaning their vehicles are projected to retain more of their original MSRP over the first five years of ownership in comparison to other mainstream and luxury brand averages, respectively. Kelley Blue Book's 2026 Best Resale Value: Brand winner Toyota boasts an overall resale value average of 53%, while the Best Resale Value: Luxury Brand winner Lexus features an overall resale value average of 47%."

This year marks the 10th Best Resale Value: Brand win for Toyota, which previously captured the same honors in 2014, 2017, 2018, 2019, 2021, 2022, 2023, 2024 and 2025. For 2026, Lexus celebrates its fifth consecutive win, and seventh time overall taking home the award for Best Resale Value: Luxury Brand.

2026 BEST RESALE VALUE: BRAND

Toyota 2026 BEST RESALE VALUE: LUXURY BRAND Lexus

2026 BEST RESALE VALUE: BY VEHICLE CATEGORY
COMPACT CAR: Honda Civic	OFF-ROAD SUV: Toyota 4Runner
MIDSIZE CAR: Toyota Camry	SUBCOMPACT SUV: Honda HR-V
SPORTS CAR: Toyota GR Supra	COMPACT SUV: Honda CR-V
MINIVAN: Toyota Sienna	MIDSIZE SUV: Toyota Grand Highlander
LUXURY COMPACT CAR: Acura Integra	FULL-SIZE SUV: Toyota Sequoia
LUXURY MIDSIZE CAR: Mercedes-Benz E-Class	LUXURY SUBCOMPACT SUV: Lexus UX
HYBRID: Toyota Prius	LUXURY COMPACT SUV: Lexus NX
ELECTRIC CAR: Tesla Model 3	LUXURY MIDSIZE SUV: Lexus RX
LUXURY ELECTRIC CAR: Porsche Taycan	LUXURY FULL-SIZE SUV: Mercedes-Benz G-Class
ELECTRIC SUV: Rivian R1S	COMPACT PICKUP TRUCK: Ford Maverick
LUXURY ELECTRIC SUV: Cadillac VISTIQ	MIDSIZE PICKUP TRUCK: Toyota Tacoma
ELECTRIC TRUCK: Rivian R1T	FULL-SIZE PICKUP TRUCK: Toyota Tundra

2026 BEST RESALE VALUE: TOP 10 CARS
Chevrolet Corvette	Toyota 4Runner
Ford Maverick	Toyota GR Supra
Ford Ranger	Toyota Sienna
Mercedes-Benz G-Class	Toyota Tacoma
Porsche 911	Toyota Tundra

(Residual values used for award calculations are based on the 2026 model-year vehicles that appear in the January/February 2026 Kelley Blue Book® Residual Value Guide. Top 10 models appear in alphabetical order).

Many new-car buyers do not realize that depreciation often is the greatest expense incurred by drivers during the first five years of vehicle ownership. An average 2026 model-year vehicle will only retain about 45% of its original value after a five-year ownership period, meaning a $50,000 new car today will only be worth somewhere close to $22,500 after five years. In comparison, all vehicles in Kelley Blue Book's Top 10 for Best Resale Value in 2026 are projected to retain around 55% or more of their MSRP after the initial five-year ownership period.

Resale value for new vehicles can vary greatly. Vehicles with average or below-average resale values generally are plentiful in the marketplace and easy to find, but certain vehicles are projected to hold their value better than others. While much of a vehicle's resale value is based on supply and demand, as well as current and projected future market conditions, vehicles that retain their value best typically are discounted the least and tend to generate high levels of consumer interest.

Now in its 24th year, Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide. Kelley Blue Book® Residual Values are established by experienced automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer's Suggested Retail Price (MSRP), are selected for these prestigious awards. Low-volume vehicles are excluded from award consideration, except in the electric, luxury and sports car categories.

Residual values reflect projected future auction values for vehicles in average condition with 75,000 miles at the end of a five-year lease or ownership period. Kelley Blue Book's residual values are used by manufacturers, banks, financial institutions and the automotive leasing industry. For more information about Kelley Blue Book's Best Resale Value Awards, visit https://www.kbb.com/awards/best-resale-value-cars-trucks-suvs.

interesting that they cite 55 percent retained value after 5 years for the best in class ...somehow I think that my '22 mav that I paid 21K for will be worth more than that by the end of next year - I don't see where it would only fetch about 11K$.

 

[Timothyd]

Not looking good for me.Hoping to get a 2025 lease return in 2-3 years but if the cost delta isn't significant enough, might just buy a new one.

What's the wait up to these days? My first one took 17 months. At least.

 

[dochawk]

Best sales gimmick in the book…. It’s called re-design! It just pulls some people in.

Oh, I understand buying the shiny new one all right.

But why does that mean I have to give up the old one?

 

[babytruk]

Oh, I understand buying the shiny new one all right.

But why does that mean I have to give up the old one?

Limited parking?

 

[rtphokie]

These kinds of ratings based projections of metrics that can only really be measured in the future, things like resale value and reliability, applied to the current model year always leave me scratching my head.

They would be a lot more trustworthy from sources like KBB and Consumer Reports shared just a bit more about their methodology instead of leaning hard on their brand name and "trust me bro".

 

[Dave O]

Anyone sell their newly acquired 2026 Maverick to validate the award winning resale proclamation? I find the research for this award is impossible to verify this early in the game.

 

[Scupking]

I got more for my 22 hybrid then I paid for it when I traded it in for my 25!

 

[Dave O]

I got more for my 22 hybrid then I paid for it when I traded it in for my 25!

And that was without winning an award these awards are hype IMO the proof is what you get - you did well

 

[dochawk]

Resale value in excess of purchase price generally (i.e., outside of supply shocks) means that price significantly increased . . .

I first saw it when BMW advertised something like 102% for the first year back in the 80s . . .

 

[Cyclone25]

KBB trade in for equally equipped Lariat ecoboost 4k tow is actually lower value for 2025 vs 2024 with same options and mileage. Think they have an issue with pricing the 2025s. At least maybe in certain trims.

 

[rtphokie]

Judging resale value on the current model year is crystal ball nonsense

Measuring resale value on previous model years makes sense

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