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Ford says upcoming affordable EV truck won't really be a truck

Spartan

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Clubs
 
I
I don't think Ford wants to produce a 2 passanger vehicle, but a 4 door version wouldn't have the look of this mustang offspring. I like it, but would not buy one.

If it has good range after a full charge over night on 110 power.....We will BUY IT!
 

Suzukiridr14

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Fair points, but I'd argue a couple of things. Having a lower ride height does offer a number of advantages, better handling and performance, better aero and efficiency, and generally better looks.

While lower vehicles are often harder for individuals of a more mature age to get into, considering these are EVs targeting a 25-30 grand starting price, I believe the primary demographic Ford is targeting us younger buyers in their late 20s to 30s.

I personally wouldn't mind seeing more vehicles with adjustable suspension, something that raised itself as you were getting in and out, or going off-road, and then lowered itself when you wanted it to. We're probably years away from being able to apply that kind of technology to an affordable vehicle reliably, but once we can, you'd get the best of both worlds.
It looks like you want a "sports Car" not a truck. Trucks need ground clearance, stiff suspension for load safety, no "aero efficiency" for high speed driving, or high reving engines! Maybe Porsche can build one, they make everything but a truck!
 

Gaidheal

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If it was a hybrid made by someone (anyone?) other than Ford I might trade my Mavericks in for a set
 

LSchicago

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Their CEO said it would be a new silhouette. So something with a truck bed, that doesn't look like a conventional truck. It will also be RWD, with super advanced areo design done by redbull F1 employees, and a 0-60 at least as fast as a Ecoboost mustang, so 5 seconds or less.

Ford filed a trademark for the ranchero name a few months ago, and what their CEO is describing sounds like the perfect kind of vehicle to bring the ranchero name back. A proper sports ute that hopefully takes styling inspiration from sports and muscle cars, and is as fast and fun to drive as they are, but has the practicality of a truck bed, that's a super appealing concept imo.

This AI rendering is a 2 door, we know this truck will be a 4 door, but I'd be thrilled if it looked anything like this.

IMG_20250930_083259.webp
You are looking at this completely wrong. A truck the size of a Ranger, with more interior volume than a Rav4 is what they said. It will not look anything like a car. Think a minivan with a bed. Like a modern version of this:

Ford Maverick Ford says upcoming affordable EV truck won't really be a truck Screenshot_20260215_064511_Chrom
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