Why do we think Ford did away with Eruption Green?

[Danhedonia]

Seems like a popular color.

Sponsored

 

[Darryl]

It was always to be a one year only color. They stated it from the very first day it was offered. I personally think manufacturers need to offer more vibrant colors like it. In the 1970's and earlier, they offered more vibrant color choices. Then they gradually got rid of the fun colors and went drab

 

[Daveinva]

Most manufacturers offer the "boring" colors for years on end, if not permanently, but nearly all of them offer the "fun" colors-- if they offer them at all-- for only a single year for the express purpose of driving up interest from the few who wanted to buy that very specific color.

It sure seems like Eruption Green was popular enough in the rotation to stick around, but it's also possible (actually, absolutely certain) that Ford did the research math that confirmed that most prospective Maverick owners who wanted EG as a color went and bought an EG Maverick in 2025, and thus keeping it a second year and beyond would have rapidly diminishing returns.

Plus, the business pattern is self-reinforcing-- buyers now know when the "fun" colors come out, they're going to be limited edition colors, so for all those buyers who want that very specific color, well, you better go buy your truck this year before your chance is gone!

 

[Darryl]

Most manufacturers offer the "boring" colors for years on end, if not permanently, but nearly all of them offer the "fun" colors-- if they offer them at all-- for only a single year for the express purpose of driving up interest from the few who wanted to buy that very specific color.

It sure seems like Eruption Green was popular enough in the rotation to stick around, but it's also possible (actually, absolutely certain) that Ford did the research math that confirmed that most prospective Maverick owners who wanted EG as a color went and bought an EG Maverick in 2025, and thus keeping it a second year and beyond would have rapidly diminishing returns.

Plus, the business pattern is self-reinforcing-- buyers now know when the "fun" colors come out, they're going to be limited edition colors, so for all those buyers who want that very specific color, well, you better go buy your truck this year before your chance is gone!

I think the Orange fury metallic for 2026 will be year one year only offering as well.

 

[Cancunbadlands]

Cyber Orange color is not available anymore as well

 

[Darryl]

Cyber Orange color is not available anymore as well

I think it's replaced by a one year only orange fury metallic

 

[Cancunbadlands]

I think it's replaced by a one year only orange fury metallic

Yeah I think so too

 

[FischAutoTechGarten]

Maybe smoked bronze will be a 1 year color for 2027.. final year of the current generation. (though the next generation will still be the C2 platform)

 

[84IM]

I'm a big fan of green painted vehicles and was really excited when I saw a photo of an eruption green painted Mav. I was excited enough that I considered trading in my silver coloured 2022 eco boost Mav for a 2025 eruption green hybrid.
My local Ford dealer had an eruption green painted Mav on their lot, so I went down to take a look at it. I'd seen that colour on the Bronco and Bronco sport and thought it looked great, but for some reason I didn't like it on the Maverick when I saw the vehicle in person.

 

[TedTX]

Sadly, I will have to wait til a green is available again. Maybe a Amazon Slate wrapped, or the new Toyta will have a blue-green like my well aged Pruis.

 

[OleFordGuy]

Wish we had selections today like in 1970.

Yep and back then there were normally numerous interior colors, seat options etc.
I like the eruption green but can’t imagine the clash of it and some of the other colors since my22 with blue interior but that’s just me

 

[Escapologist]

Sued by Children's Television Workshop on behalf of Kermit the Frog.

 

[Escapologist]

I'm a big fan of green painted vehicles and was really excited when I saw a photo of an eruption green painted Mav. I was excited enough that I considered trading in my silver coloured 2022 eco boost Mav for a 2025 eruption green hybrid.
My local Ford dealer had an eruption green painted Mav on their lot, so I went down to take a look at it. I'd seen that colour on the Bronco and Bronco sport and thought it looked great, but for some reason I didn't like it on the Maverick when I saw the vehicle in person.

I am not opposed to green, but this one was my joint 3rd choice with Carb Grey, because it sits midway between the light mint/mist greens that I like and the dark greens similar to what's on some Jaguars etc.

 

[Jah.]

Not a fan of green vehicles . Bad luck for me . To each their own choice . maybe good luck for others .

 

[Danhedonia]

With great respect for the people who responded - I think I only partially agree. If a **likely Maverick buyer** is seeing that it's 'now or never' with a color - well, I get that.

But I don't think that's why the model has gotten so successful. They are winning over people who are not necessarily Ford buyers, or truck buyers ... and you'd think they'd want to keep winning them over. That's a nice way of saying I think the school bus color this year is unfortunate (and I like orange).

At one point I seriously collected electric guitars - seen both sides of the "planned unobtainium" coin. I think if Ford added ER, maybe brought back a couple other colors, they could bump sales another 10K/year.

And that market is going to get crowded, soon.

Sponsored