What's the true "cost" to the dealer?

[FreedomPenguin]

Bought a 24 gr86 this year sold it 2 months later. 8k loss due to tax and depreciation, I did not enjoy the car. Lol

brb slow and 18mpg on premium

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[Draxo]

Nice! Carvana was the lowest offer I got, only $30,000. Carmax was $33,000.

My sticker was around $39,000. California out the door about $42,000.

Won’t be selling for almost 10k loss at this point.

Yea, I can see that for sure, I buy on A plan, so I only need to come up with $2700 more to get the 25, and selling here before Jan 1, I don't need to claim the 24 as personal property tax, so that's a $700 savings, add in my first responder discount I will be looking at $1500, couldn't pass that up.

 

[CajunMick]

When I got my ‘23 I didn’t bark at price with salesman or dealer. I was glad to find this truck.

Now my 2011 F-250 diesel with <90k miles I was not gonna give away. One may assume being in truck country in Texas, the truck could have value, good numbers. But I approached Carmax for a quote. Then compared that to Blue Book numbers. They not near the BB et al numbers. So at the dealer, I carried my file with numbers on trade in for the F-250. Their first number I laughed at. Then the negotiations really started. Back and forth. They asked what is my number. Thrn I showed salesman the Carmax quote. He surprised. You do that might have a deal. Back to his manager. Lil better number, but I folded my folder, said I’m heading to Carmax now. Finally agreed to a price for my truck. Next came negotiations for the Mav. But that’s another story. Anyway, I drove out with my Mav. Next day I was in buddy’s Ram 3500 on the way to Arkansas to fish for rainbow trout on the White River.

I don’t always question what dealers make on sales, rather I question the big secret, what manufacturers make. Keep in mind they buy, produce 10s of 1000 parts for their assemblies, and final product.

 

[2lbgill]

(I did a quick search on dealer cost and didn't find anything, so I figured I'd do a post)

My 2025 Maverick is on the way, and I'm trying to get the most for my '22 XLT Hybrid Maverick w/ 43k miles. Here's my offers:
Carvana: $23,200 on 12/16 and $22,200 on 12/26.
Dodge: $22,400 (but I'm not sure if that's a trade-in price or a sell it to them price).
Ford & Carmax both offered me $21,000. (I'll save about $700 in sales tax if I trade in my '22 to Ford, so their offer is effectively $21,700)
Carmax is selling 2022 XLT Hybrid Mavericks with 43k miles on them for $25k-$29k.

According to the Invoice/MSRP comparison I saw in an MTC post, MSRP is about $730 more than invoice, so the dealership is making about $730 profit. My 2022 Maverick salesman said she only got $150 commission on the Maverick, so that would knock Ford's profit down to $580 on the truck. But is $580 really their total profit on the '25, or do they get dealer incentives, kickbacks, and/or rebates?

Here's my 4 questions:

1) Do dealers really only make $580 profit on a Maverick, or are there incentives/rebates?

2) $21,000 for my 2022 seems low to me. Does it seem low to y'all?

3) Is there any leverage I have to encourage Ford to raise their offer (aside from telling them about Carvana & Dodge's offers, which I will do)?

4) What's the best way to sell a vehicle for the most money these days? (I've listed it in Auto Trader, Cars.com, Craigslist, and Facebook Marketplace), but 90% of responses are people trying to get me to buy a report similar to Carfax before they'll come look at my truck...aka a scam).

All positive comments are welcome. I may already have considered what you're going to say, but I'd rather hear an idea I already thought of than miss a great idea I haven't thought of (even one you think it's obvious). Thanks.

Few years ago most dealer discounts were 25-30% that's the only way they can make a profit. Most retail businesses are 35-40%

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