I mean, understandable and expected that the Tremor AT tires are noisier than the Lariat street tires, but you used the words "prominent " and "turn the radio up" but don't find them disagreeable so that actually tells me a lot. Four decades ago I put a set of BFG All Terrains on my 4x4 Turbo HiLux. They too were more "prominent" than the stock Bridgestones but didn't turn the radio up because I loved hearing them.
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