Really in terms of technology, that's how it always was Lincoln was always at the top, most power, most luxury, most gadgets. Then you could get a Merc in any given era with most of the Lincoln bits but at an affordable middle class price. And eventually in the next generation that was all standard on Ford's. Right now Lincoln should be building the highest cutting edge stuff but in low volumes, with prices to match. Imagine a 600hp coyote hybrid sedan with 800 mile range and near self driving tech, sold right along side a EV Mark IX on a quad motor MachE platform. Then Mercury would have premium EV/hybrid trucks, SUVs, and compacts. Ford would bring up the bulk volume with Ford Pro, economy gassers with hybrid options, and a couple special EVs with historic styles and nameplates like Thunderbird, Galaxy, Bronco, F100, Mach1.Totally agree. Drove a 2010 Mercury Mariner Hybrid AWD (Ford Escape) until trading it in for the 24 Lariat Mav. Loved that little car, save one very scary bad-brake-wiring experience when it was 18 months old. No one hurt, and Ford took very good care of us, so no complaints. Only had one other problem with that car over the next 12 1/2 years - the GPS antenna went out, so the head unit got replaced under the extended warranty. Never one single problem ever with the 2.5 L Atkinson ICE in 105K miles.
It averaged 28-32 MPG over the years, and finished out with 30+ when I traded it, even though the nickel-metal-hydride battery was 14 yrs old at that point. It was a tough decision to get rid of it.
All of this is to say, that Mercury would have been the perfect line in which to introduce their high-tech advances. It came stock as the mid-trim level between Ford and Lincoln, so it was the sweet spot for early adopters.
If only I owned the biggest car company of the last 100 years lol.
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