- First Name
- Chris
- Joined
- Jul 3, 2021
- Threads
- 11
- Messages
- 4,378
- Reaction score
- 9,209
- Location
- Tucson, AZ
- Vehicle(s)
- 15 Breakout, 21 Road King Special, 22 Maverick XLT
- Engine
- 2.5L Hybrid
I don't see why they should even consider building dealer stock. Both the Bronco and Maverick have thousands of unfilled orders, which means everything thing they build will be sold! Why waste precious supplies on a vehicle that will sit on a dealer's lot for a few to be sold to some random person, while you have others still waiting and who expressed interest in the vehicle by ordering one. I would think there's more bad PR coming from orders not fulfilled than good PR coming from a random dealer stock order.If you read this article the allocation model looks even worse -
https://carbuzz.com/news/you-may-have-to-wait-years-for-your-ford-bronco
Under the old model, 50% percent of dealer allocations would be based on reservations - that is now just 25%. The bottom line for buyers is that those who placed reservations are now less likely to see their vehicles for some time. For one dealer that based its own marketing strategy on promising a below-invoice price for those who made reservations, this is a big problem. It now has loads of reservations - reportedly over 1,000 - but that's far less than any one dealer is expected to get in even one year of production. This dealership that has managed to draw loads of customers is going to have a long wait ahead of it, possibly even as long as four years. And that's assuming that the dealer gets no new orders in the meantime.
What that is saying that not only is the volume of the dealership a factor in the "allocations" given, the number of ordered vehicles from "reservations" shipped to that dealership wouldn't be more that 25% of their total given to them. The rest dealer stock.
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