82% of American buyers paid over MSRP for a new car in January

[TSAINTS1115]

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[Ron Neal]

I guess I am one of the 18% since my Maverick listed for almost 33k and I paid 28k out the door but 2k was Ford's free (to me) AWD so I am a happy camper.

 

[skadizzle]

I don't see Ford on the list. I guess that means the markup over MSRP for Ford is less than #20 Chrysler's $460.

Hyundai (Santa Cruz) is #8 at $1,498 over MSRP.

Edmunds has a better list that includes Ford. They are still marking them up, but not as high.

https://www.edmunds.com/car-news/car-pricing-madness-dealer-markups-cadillacs-land-rovers-kias.html

 

[CLH917]

Yeah, bring back the 98-02 Toyota Tacoma with a more "Modern" 22RE engine.

I’m not certain how that responded to my question, lol. So you’re just proposing another company recreate a 20+ year old vehicle and then proposing that they will sell it in the teens?

 

[Flomounier1]

I’m not certain how that responded to my question, lol. So you’re just proposing another company recreate a 20+ year old vehicle and then proposing that they will sell it in the teens?

I stated that paying MSRP for a vehicle is overpaying. If a delership can still profit by selling a vehicle for MSRP, then you are technical overpaying due to a middle man being involved.

 

[Bushpilot]

MSRP is just a number, a beginning point for negotiation; it does not define the right price for any transaction.

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