While Ford has very publicly stated the Maverick was designed to appeal to that underrepresented group of vehicle buyers, I've seen no indication that Ford anticipated most buyers would be 18-30.
Doubling the number of younger buyers is pretty good I think.
25% of Maverick buyers are also between 18 and 35, double the rate of other trucks.
Even more notable, 25% of Maverick buyers are female compared to 90% for other trucks.
That doesn't match up with what Ford said during the launch. Pam Wylie, Vehicle Program Directory for the Maverick:
Ford targeted a younger buyer with the Maverick, calling the segment the "new adventurer, young, curious and authentic." Describing them as " interested in efficiency and value to...
You wait. That is the way of recalls. But based on the language in the recall, all 2025s (and maybe some 2026s?), plus any 2024 built after Apr 11, 2024 are going to get the OTA update.
Details and notification that your truck is included in the recallwill be available for a few weeks. The...
and there are no known examples of any of these vehicles rolling away.
Everyone should read the actual recall .
Some highlights:
This began in July when a single MachE threw a code during inspection at the plant. Shifting it back into drive and then park clears the problem. When additional...
Can someone provide some more detail on what these three sections to this monthly report mean?
U.S. Sales, seems pretty straight forward, but is this all vehicles sold? Does this include orders? Fleet sales?
U.S. GROSS STOCK is this inventory on hand, either sitting on dealer lots, in transit...
I hate the estimated maintenance/repair cost estimates on a new vehicle model, especially when there are variants in that model with significantly different histories. There's zero transparency on how these numbers are calculated, only that it's a "proprietary algorithm".
Scoring the overall...
My best MPG can be found on rural winding roads, 5-10 mpg better than the city. Curvy roads that average around 45 mph are where I can get 50-60 mpg. There's plenty of regenerative braking on the curves but the mid 40s to 50s are sweet spot for the hybrid, much less lost energy compared to...
I am a Hokie!
RTP = Research Triangle Park, NC. Been here since the early 90s. It's hub of telecommunications companies (that's me), biotech (very much not me).
There are three possible explanations for your less than expected MPG
there's something wrong with your vehicle
mileage will improve as your break the engine in
mileage will improve as your break-in your driving patterns
#1 is HIGHLY unlikely
#2 is a factor, but not a huge one
#3 is more of a...
Reading this forum or something like r/FordMaverickTruck, it's easy to get the impression that everyone sprung for the 4K Tow Package, or that every Maverick is black, grey or white. Here the state of New York's open data site, which makes available all current registrations, including their...
Probably a Ford Ranger, simply because it provides the next best MPG at the most similar size.
While the Santa Cruz is similar size to the Maverick and provides similar ease of parking and would also fit in my garage, I can't get over it's poor mileage and just how weird looking it is.
Next...
The fit looks great. Looks great for road trips when you've got passengers in the backseat and they can use the drink holders in the armrest back there.
Day to day I really like the lidded trash that fits onto the back of the center console. The extra drink holders are nice when picking up...