Reports from a salesperson (low order numbers for 2024 Maverick)

[cavemold]

What if you borrow the entire amount and sell the truck before you ever make a payment?

What’s the interest rate ? Etc still hassle still got pay the taxes on it. Etc . That’s still on the flipper . You can’t sell your order . You have to take inventory . How much are you burrowing . Half of it ? A quarter of it ? I’ll add, I bought mine with 0.9% interest in April 2022 . Do you think that rate is happening anymore ? Nope . Another thing going against the flipper 5-7% rates . 2022 , 2023 we’re the times to flip . 2024 making it little further and harder to do . 2025 etc same shit effect unless prices go down and rates go back 0.9% . Good luck with that happening

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[vabchusa]

I saw on another Maverick forum some guy said he ordered 8 Mavericks from 8 different dealers and got confirmation on all. Also a couple of others ordered 2,3 and even 4.

 

[Ozarkbeard]

Likely 3/4 of those are super duty orders. Either way, quite a bit.

My dealer didn't give percentages when I talked to him, but he did say they were "swamped" entering Super Duty & Maverick orders.

 

[Stevezilla]

My 2023 Hybrid XLT with BAP, 360, hitch, and moonroof cost $29,670.
The same build now would be $34,505 and includes lux package.
I love my Maverick at $30,000-ish, not sure I'd love it at $35k even with power seats.
I feel like Ford is making a mistake pricing these the way they are.

 

[grumpyunk]

I guess I got demand wrong as I expected the number of possible orders to be oversold the first day. Maybe all the fervor has diminished. If nothing else, the FAILURE of FoMoCo to deliver would tend to turn away potential buyers, and their overly complex allocation, priority and delivery model(WEEKS after assembly is common) tend to deter most who are not committed to the brand and model.
Repeatedly having constraint problems in fulfilling orders and matching to available scheduling slots seems to indicate a lax attention to potential order distribution - how many of this with that option - which SHOULD have been tended to within the first 6 months of production at the longest. They apparently have their NOT_best men on the process. I likely won't be around when it all comes home to roost and no one goes to the dealership to cruise the showroom because there is NOTHING THERE they can AFFORD. As I kid, I religiously went to the dealers to see the 'all new for 62' and checked out all the models on the showroom flor AND all the others that were hidden on lots behind and near the dealers. I went to the showroom that was not a showroom to see the first Corvair, and the Falcon and Valiant. Today, does anyone have any enthusiasm about the new models... nope. To answer my own question. They are reaching for that easy to grab low hanging fruit today - $100k F-150s, but that tree won't bear that fruit forever, and they have kicked the kids out of the showrooms and only want the rich bastids who can afford trucks that cost what a nice home cost a few years ago.
whatever
tom

 

[mp24]

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[pmasghar]

Ford will be very cautious in marketing the Maverick to full extend, as it may indirectly affect F-150 sales. For eg: in my case, actually i want to buy F-150 and then changed my mind to buy maverick due to compact size, easy to park in congested areas/down towns, fuel economy and descent bed size. Please note: I am a first time truck buyer.

 

[Mayhem]

No doubt orders are down because Cyber Orange is gone.

 

[commadorebob]

No doubt orders are down because Cyber Orange is gone.

And there was great crying out from the nation's school bus drivers...

 

[cavemold]

Ford will be very cautious in marketing the Maverick to full extend, as it may indirectly affect F-150 sales. For eg: in my case, actually i want to buy F-150 and then changed my mind to buy maverick due to compact size, easy to park in congested areas/down towns, fuel economy and descent bed size. Please note: I am a first time truck buyer.

ford not worried about f150 sales ice anyways . Ranger yes . Those sells are abysmal right now

 

[Gschaef]

raising the price, not improving the vehicle (heck if anything making it worse) and not making people's trucks that were ordered a long time ago adds up to some pretty frustrated people that are going to move onto something else.

My 23 XLT Hybrid just arrived and I now plan to sell it. I've had my Corolla Hybrid for a few months (after waiting 5 months for it to be built) now and am loving 55 mpg. While a truck is more flexible and would make certain occasions more enjoyable I have a hard time with the idea of selling the car and I'm not in a situation where two new cars makes sense financially (1st new car in my life was the Corolla and I dont do auto loans).

My main sales rep at my local Ford dealership told me that she’s only had 7 orders so far. Last year they 60 in the same time period. This is the entire dealership, 7 orders. I know it’s antidotal but that’s pretty shocking. What are you all seeing?

My main sales rep at my local Ford dealership told me that she’s only had 7 orders so far. Last year they 60 in the same time period. This is the entire dealership, 7 orders. I know it’s antidotal but that’s pretty shocking. What are you all seeing?

My main sales rep at my local Ford dealership told me that she’s only had 7 orders so far. Last year they 60 in the same time period. This is the entire dealership, 7 orders. I know it’s antidotal but that’s pretty shocking

raising the price, not improving the vehicle (heck if anything making it worse) and not making people's trucks that were ordered a long time ago adds up to some pretty frustrated people that are going to move onto something else.

My 23 XLT Hybrid just arrived and I now plan to sell it. I've had my Corolla Hybrid for a few months (after waiting 5 months for it to be built) now and am loving 55 mpg. While a truck is more flexible and would make certain occasions more enjoyable I have a hard time with the idea of selling the car and I'm not in a situation where two new cars makes sense financially (1st new car in my life was the Corolla and I dont do auto loans).

My main sales rep at my local Ford dealership told me that she’s only had 7 orders so far. Last year they 60 in the same time period. This is the entire dealership, 7 orders. I know it’s antidotal but that’s pretty shocking. What are you all seeing?

My main sales rep at my local Ford dealership told me that she’s only had 7 orders so far. Last year they 60 in the same time period. This is the entire dealership, 7 orders. I know it’s antidotal but that’s pretty shocking. What are you all seeing?

Spoke with the sales managers at two locations Wednesday morning. One had 136 allocations and said they had people in line waiting for the doors to open Monday and were bombarded with rollover orders. But after that things slowed down and they still had about 35 allocations left. This dealer sells at MSRP and only asks $100 for deposit. The other dealer had 60 allocations, sells at $2,500 over MSRP and asks for a $500 deposit. They still had allocations left, though I don’t know the exact number.

There are many reasons for this but I wonder how much buyer fatigue has to do with it? Buying a car shouldn’t involve this much drama. But if Ford does do any kind of refresh for 2025 I can just imagine the price increase that comes with it. Regardless of how it goes with 2024 builds, I see the Hybrids holding their resale value for awhile.

 

[GeoJoe]

Ford will be very cautious in marketing the Maverick to full extend, as it may indirectly affect F-150 sales. For eg: in my case, actually i want to buy F-150 and then changed my mind to buy maverick due to compact size, easy to park in congested areas/down towns, fuel economy and descent bed size. Please note: I am a first time truck buyer.

Know the feeling. Had a lady run over my F150 with a Nissan Sedan and blame me for it. Big slow trucks sucks in congested areas where everyone thinks he/she has to be first at the next red-light.

 

[RevNation]

And there was great crying out from the nation's school bus drivers...

No doubt orders are down because Cyber Orange is gone.

I think those looks really awesome in Lariat trim.

 

[AncientMan]

what exactly did you order, $4500 is a lot. sounds like you might have had a '23 lariat non-lux or XLT non-lux with BAP.

no one will really know until they get their private offer, but based on the verbiage Ford used initially, I think the offer could be on the trim level only. so if the XLT hybrid increased $1,500 or whatever, that might be your offer.

If the private offer is determined by YoY base price then buyers with a 23 Lariat base order will be getting a great deal on their 24 rollover. Essentially they would be getting a lot of 2023 options free…

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