Long McArthur $7500 over MSRP on XL Maverick

[FakeCowboy]

Not exactly. He did nothing to explain if his dealership reached out to the individual that complained nor did he mention how this happened. Lastly he said that they evaluate the market and adjust accordingly on in stock vehicles which may explain how their markups have risen from what was originally lower markups but anyway he explained it doesn't change the fact Ford said this approach was a No No.......

When did Ford say it was a no-no? They said marking up special orders was a no-no but dealer stock and abandoned orders? Sorry but the dealer OWNS those so they can do what they want. I don't blame them for marking up, if I sold a commodity that was hard to get and in short supply I would mark it up too in order to make up for my lack of volume. As for Farley's comments he said what is reasonable, there's a lot of leeway in that statement and I feel that is just a way to appease angry people without actually doing anything.

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[ehauser]

Watched the video and the guy who made it is an idiot. Who cares if Long McArthur is marking up the Maverick?

It's not just Long McArthur, but I care if the markup is that ridiculous. That is the same price I will pay for my Lariat Luxury Package Maverick if I ever get it, which at this point is probably not going to happen.

 

[FakeCowboy]

It's not just Long McArthur, but I care if the markup is that ridiculous. That is the same price I will pay for my Lariat Luxury Package Maverick if I ever get it, which at this point is probably not going to happen.

Here's the thing, people are paying $10k over for used Mavericks. Why shouldn't it be "reasonable" to expect the same markup on a new Maverick? I personally think a dealer asking 10k over on a new dealer stock maverick is reasonable. Would I pay it? Hell no, would I pay MSRP for a loaded Lariat? Hell no but some people think the price of admission for paying a 10k markup is reasonable so the market is dictating price. It is what it is. Why would a dealer sell to you for MSRP and make a few hundred off of the truck when another person is more than willing to pay a 10k markup???

 

[Jimbo]

There is a link in that article pertaining to a Mustang Mach-E with a $10k markup on a dealer lot that the CEO put the kibash on as well. Granted another EV, but still seems like he definitely doesn't like the practice.

It also didn't mention if that was a customer's order, or a stock order. And how much of a slap on the wrist do you think they will get? It's just the obvious overages drawing corporate attention.

 

[ImaginaryNumbers]

Not exactly. He did nothing to explain if his dealership reached out to the individual that complained nor did he mention how this happened. Lastly he said that they evaluate the market and adjust accordingly on in stock vehicles which may explain how their markups have risen from what was originally lower markups but anyway he explained it doesn't change the fact Ford said this approach was a No No.......

I thought he said the miscommunication stemmed from the fact that the dealership couldn't adjust the shown pricing while the vehicle was still listed as in-transit, and the sales rep failed to ensure the the customer was fully aware of the markup that would be placed on the vehicle upon delivery. I don't remember if he discussed any followup with the customer.

When he says they're evaluating the market, they're probably looking at dealers within like 100miles and the average markup. Then looking at the curve of markup vehicles converted to sales, and then putting their pricing in the sweet spot.

I hate that dealers are marking things over msrp when cars are already price gouged 90% of the time anyway in a normal market, but I can't fully fault a private for-profit company for trying to.. make a profit.

 

[FakeCowboy]

I thought he said the miscommunication stemmed from the fact that the dealership couldn't adjust the shown pricing while the vehicle was still listed as in-transit, and the sales rep failed to ensure the the customer was fully aware of the markup that would be placed on the vehicle upon delivery. I don't remember if he discussed any followup with the customer.

When he says they're evaluating the market, they're probably looking at dealers within like 100miles and the average markup. Then looking at the curve of markup vehicles converted to sales, and then putting their pricing in the sweet spot.

I hate that dealers are marking things over msrp when cars are already price gouged 90% of the time anyway in a normal market, but I can't fully fault a private for-profit company for trying to.. make a profit.

How dare you inject common sense into this topic instead of acting solely on your emotions and feelings!

 

[ehauser]

It also didn't mention if that was a customer's order, or a stock order. And how much of a slap on the wrist do you think they will get? It's just the obvious overages drawing corporate attention.
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I thought he said the miscommunication stemmed from the fact that the dealership couldn't adjust the shown pricing while the vehicle was still listed as in-transit, and the sales rep failed to ensure the the customer was fully aware of the markup that would be placed on the vehicle upon delivery. I don't remember if he discussed any followup with the customer.

When he says they're evaluating the market, they're probably looking at dealers within like 100miles and the average markup. Then looking at the curve of markup vehicles converted to sales, and then putting their pricing in the sweet spot.

I hate that dealers are marking things over msrp when cars are already price gouged 90% of the time anyway in a normal market, but I can't fully fault a private for-profit company for trying to.. make a profit.

I think some profit is ok obviously they have to make money. And MSRP is above what they pay Invoice. So $1-2K above MSRP seems reasonable to me, but when the price of an XL goes to the price of an XLT and even a Lariat in this case, that is price gouging. The customer will never sell that vehicle for that price after driving off of the lot. IF they do, then there are two idiots that bought that truck.

 

[Old Hickory Trojan]

When did Ford say it was a no-no? They said marking up special orders was a no-no but dealer stock and abandoned orders? Sorry but the dealer OWNS those so they can do what they want. I don't blame them for marking up, if I sold a commodity that was hard to get and in short supply I would mark it up too in order to make up for my lack of volume. As for Farley's comments he said what is reasonable, there's a lot of leeway in that statement and I feel that is just a way to appease angry people without actually doing anything.

We can argue about the No No all day long but regardless of that his mention of the issues didn't explain what happened to justify their actions with this customer or if they reached out even with an apology and since he admitted they were partially to blame what corrective action they had taken. Both of those elements should have been addressed if he wanted to correct their tarnished reputation IMHO...

 

[ImaginaryNumbers]

How dare you inject common sense into this topic instead of acting solely on your emotions and feelings!

My bad.. I'll try to be angrier next time

 

[Jimbo]

........ IF they do, then there are two idiots that bought that truck.

 

[ehauser]

We can argue about the No No all day long but regardless of that his mention of the issues didn't explain what happened to justify their actions with this customer or if they reached out even with an apology and since he admitted they were partially to blame what corrective action they had taken. Both of those elements should have been addressed if he wanted to correct their tarnished reputation IMHO...

At least I got us talking today since we can't complain about no orders being scheduled

 

[FakeCowboy]

We can argue about the No No all day long but regardless of that his mention of the issues didn't explain what happened to justify their actions with this customer or if they reached out even with an apology and since he admitted they were partially to blame what corrective action they had taken. Both of those elements should have been addressed if he wanted to correct their tarnished reputation IMHO...

haha, tarnished reputation? hardly, Tim Bartz does more for the Maverick community than anyone else. That kid was just young and naïve and probably didn't relay the exact scenario and hopefully learned a valuable lesson. Caveat emptor and always find out ALL the details before making an assumption with a purchase. Just like Greenlady making a misleading post here claiming a dealer sold "her" truck. No, they didn't, she was just grossly misinformed and also naïve.

 

[NJ Pinelands]

Wasn't there a post somewhere that mentioned any dealership charging a certain amount over MSRP would be flagged and not be allowed any more allocations. I am not sure if it was 10% or $10k over. But definitely not a good look.

Some are charging $10,000 or more. On the Bronco, some are charging $25,000 markup.

 

[Old Hickory Trojan]

haha, tarnished reputation? hardly, Tim Bartz does more for the Maverick community than anyone else. That kid was just young and naive and probably didn't relay the exact scenario and hopefully learned a valuable lesson. Caveat emptor and always find out ALL the details before making an assumption with a purchase.

Since Tim Bartz admitted that the dealership screwed with the potential buyer with their misunderstanding ....the dealership did get it's reputation tarnished. The fact that the dealership has now changed their process to address their screwup pretty much proves it. The change in their internal process removed any assumptions and explains clearly where the problem was initiated...add the fact the buyer spoke to someone and was told they would sell it at MSRP was also quite clear...although the details regarding in stock and custom order were not clearly defined it appears during that conversation.

 

[FakeCowboy]

Since Tim Bartz admitted that the dealership screwed with the potential buyer with their misunderstanding ....the dealership did get it's reputation tarnished. The fact that the dealership has now changed their process to address their screwup pretty much proves it. The change in their internal process removed any assumptions and explains clearly where the problem was initiated...add the fact the buyer spoke to someone and was told they would sell it at MSRP was also quite clear...although the details regarding in stock and custom order were not clearly defined it appears during that conversation.

Ehh, I don't agree with your assessment, the potential buyer was naïve like I said. I dislike dealerships just as much as anyone but the dealer didn't do anything wrong and it's a he said he said scenario so who knows what really happened or took place. Tim Bartz didn't even have to address it. What would you like them to do? Offer the seller a free Maverick or even one at MSRP? Ridiculous. I'm sure Long McArthur isn't worried about one young kid's overly dramatic whiney youtube video considering anyone with an ounce of common sense understands that it's the potential buyer's fault for not finding out the details and getting something in writing.

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