How many 2022 Mavericks have been sold???

[hcforde]

Has there been any info on how many Maverick trucks have been sold so far? I heard the 36,000 number in the first week but nothing since then.

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[atonge40]

Zero

 

[CLH917]

Preorders are not sales.

 

[hsinking1932]

In the five weeks since Maverick was revealed, consumers have placed 74,100 reservations for the 2022 Ford Maverick pickup, Hannah Ooms told the Free Press on Friday morning.

https://amp.freep.com/amp/7988937002

 

[SuckLemons]

In the five weeks since Maverick was revealed, consumers have placed 74,100 reservations for the 2022 Ford Maverick pickup, Hannah Ooms told the Free Press on Friday morning.

https://amp.freep.com/amp/7988937002

That’s well on the way to their 100k goal if all of those were to actually convert to orders! I know several folks were confused about the reservation process and some of us (me) had a few in before finding a dealer that we actually placed an order with, but that’s fantastic! Can’t wait to see how this little truck does overall.

 

[casanewt]

Both numbers mentioned are reservations, not orders. I haven't seen any info on how many reservations have been converted to orders yet.

 

[pxpaulx]

Well, online you can find details about the Bronco having close to 200k reservations, with more than 125k converted to orders (an article from March) - if that conversion % holds up, you're talking about 2 of every 3 reservations to orders. Of course most of the Bronco orders are in the same boat as us - waiting!

 

[FLMav]

I wonder if we hear any confirmed orders this Wednesday during fords earnings call?

 

[Probity]

I wonder if we hear any confirmed orders this Wednesday during fords earnings call?

You might see something about Maverick sales in the 2Q earnings call presentation/transcript but I kind of doubt it. Look here Ford Motor Company - Investors - Events & Presentations in early Aug. when they post their July Sales release, might mention something about actual sales. As of end June all they mentioned was how many Mavericks had been produced to date (216).

From hsinking, ~74,100 reservations as of mid-July, from Ford Deutsche Bank presentation in mid-June Farley mentioned "almost 40,000", so they are certainly getting the attention they wanted.

 

[hsinking1932]

What a year! Their production and sales are almost equal. Last year, a smart guy sat there and thought, what to do with so many chips, let's save some money. I am a little curious about how he is doing now.

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