The idea that Ford is intentionally limiting production to be more profitable elsewhere defies common sense.
Yes, the Maverick is probably less profitable per unit than full-size offerings, but low margins in quantity can be extremely profitable. Why would Ford tie up a $6 billion plant freshly...
Used 2015+ Colorados can be had for somewhat reasonable prices again, if you are okay with white fleet turnovers and a bed with scratches/dents/spray paint
For the last 425 days, I have found joy sitting in my clapped out Ranger, dreaming of a future where the headliner stays on the ceiling, all of the blower speeds work, the road is no longer visible under my left foot, and the doors close with a solid thud instead of a rusty crumble.
It's gonna...
I don't give a flying fart about barely avoiding CAFE fines or Ford's gross profitability - I ordered the Maverick since a ~$20k vehicle that can efficiently haul my tools 1000+ mi per week does wonders for my own profitability.
Everyone rationalizing Ford's big-brain business maneuvering would...
Ordered 11/15/21
Reordered 9/17/22
Order processing - unscheduled clean
Hybrid XLT w/360, hitch and block heater
Since ordering, the "patina" on my '06 Ranger has been crumbling away. Gonna have a convertible soon.