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This letter looks familiar

rclee

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I was looking at the Rivian site and found this letter. I believe they said it better than Ford.


Rivian
Hi E

I’m writing you from our new Customer Engagement Center in Irvine, CA, where Guides and Specialists are working to support deliveries to customers across the country. It’s been a privilege to see social media and Internet forums flooded with photos and videos of new customer deliveries; they inspire us to keep exploring every option to get even more of you into Rivian vehicles as quickly as we can.

To support that goal, we’re adjusting our production sequence to maximize production output in spite of supply challenges. Here are some important details:

The biggest adjustment is with our interior color options. For both R1T and R1S, we are prioritizing Black Mountain and Forest Edge interiors for the soonest deliveries, with Ocean Coast deliveries starting later this fall. The light wood in Ocean Coast is more challenging to produce, so in order to move faster, we are focusing initially on producing with Black Mountain and Forest Edge.

We are also using more batching of exterior colors and wheel options. Building in few build combinations reduces complexity with our suppliers and in the plant and allows us to build a greater number of vehicles.

This updated approach also means we’ll see Adventure Package vehicles rolling off the line alongside Launch Edition vehicles over the next few months.

While these ramp-optimized build plans may affect some people’s delivery timing — moving some up and some back — this will enable us to deliver as many vehicles as quickly as possible. In the coming weeks, we will email updated delivery estimates to all preorder holders.

For preorder holders with a delivery window in 2022, we will be reaching out in late May to gauge your preferences and help further inform our build combinations. If you’re flexible on certain options, you may be able to take delivery sooner. If you love your original configuration and prefer to stick with it, then no action is required on your part — we’ll simply continue to update you on your estimated delivery timing.

We ask those preorder holders with a 2023 (or later) delivery window to sit tight for now but know that we intend to provide you with more clarity this summer as well.

Look for more updates about your individual preorder in the coming weeks, and as always, please reach out if you’ve got questions.

Thanks for being on the journey with us.

More soon,

Tony Caravano
Head of Rivian Customer Engagement
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giddyup

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What a terrific example of customer outreach. I'd love to see it, but honestly if I ever received a letter from Ford with that degree of transparency I'd have to change my pants.
 

HalfFast

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Ford should bring this guy on board. They should have enough stock in Rivian to make it happen.
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