How to read the Monroney window sticker - ??

[CACTI_HYBRID]

Take a look at the detail from a Maverick Monroney (window sticker). This one is for an XLT with the Ecoboost engine. Note the Equipment Group 300A (which is as I understand the standard package of equipment included on an XLT. You'll see here it shows that as $3,505. Below that is some other Optional equipment added to this particular vehicle. In the column at the right, it shows Total Options/Other with a subtotal of $4,720.00. This, added to the Base Price of $22,280 takes this vehicle to $27,000. Then add the $1,495 Destination and Delivery and the Total MSRP at the bottom is $28,495.00.

I thought since the Equipment Group is something not optional and a part of the base price it was not added in that column at the right but instead part of the Base Price? Do I misunderstand how this works?

Ford made a big deal out of how the base XL model was $19,995.00 and yet as these other things get tacked on the MSRP keeps creeping up. My local dealers are showing base XL models for $25K+. Ought not a base XL be simply that $19,995 + the $1,495 D&D charge = $21,490.00 ?? Do I need to be adding in the Equipment Group figures or should this be included? Can someone explain?

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[Jakb]

The numbers are right in the end but mislabeled

The 3305 is for ecoboost AWD
It looks like they are putting all that into options while the Ford Builder splits the $1085 for Ecoboost into the Base, but the extra $2202 AWD into options

 

[CACTI_HYBRID]

The numbers are right in the end but mislabeled

The 3305 is for ecoboost AWD

Is this because this particular vehicle as you spec'd it out is an AWD with an Ecoboost Engine? Is that what adds the $3,305? Would a FWD Hybrid have an additional Equipment Group fee since that is considered the "base" engine?

 

[Jakb]

Is this because this particular vehicle as you spec'd it out is an AWD with an Ecoboost Engine? Is that what adds the $3,305? Would a FWD Hybrid have an additional Equipment Group fee since that is considered the "base" engine?

It shouldn't .


XL with no options and Hybrid engine

XL with no options Ecoboost

XLT no options Hybrid

XLT no options Ecoboost AWD

Lariat no options Hybrid

Lariat no options Ecoboots AWD

 

[Jakb]

Play around with the ford configuring system
https://shop.ford.com/configure/maverick/model/customize/xl?gnav=header-trucks-bp

It shows all the stuff at the end. Keep the math the same and the numbers should line up even if they are split between Base and Options.

Be wary though: Some dealers re-label a few things to try to deceive/obscure stuff, but what you configure on that should be MSRP

 

[Jakb]

I originally configured a XLT Lux Ecoboost AWD with Granger and a local dealer and this was how they laid out the pricing

Now that I changed to a Hybrid that Equipment Group 300A shows a $0

 

[CACTI_HYBRID]

It shouldn't .


XL with no options and Hybrid engine

XL with no options Ecoboost

XLT no options Hybrid

XLT no options Ecoboost AWD

Lariat no options Hybrid

Lariat no options Ecoboots AWD

Thanks! Nicely done! Now, one more question... Who creates that sticker? Is this done by the factory or do dealers have the ability to monkey with it ? Obviously, a dealer does not have to honor the price on the sticker, but I'd think it might at least be a way to keep 'em honest should their asking price and the sticker price vary greatly.

 

[Jakb]

Thanks! Nicely done! Now, one more question... Who creates that sticker? Is this done by the factory or do dealers have the ability to monkey with it ? Obviously, a dealer does not have to honor the price on the sticker, but I'd think it might at least be a way to keep 'em honest should their asking price and the sticker price vary greatly.

The window sticker should be created by Ford and be a set for MSRP, but I have seen some dealers make their own "in-house window stickers" that look really damn close to real ones

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