Oil is over $80 a barrel, the material they use is oil based. Across the board prices for raw materials are going through the roof. If they don't raise prices they will be out of business.
If you really need all the high end goodies then by all means buy a high end vehicle. The Mav is designed as a entry level vehicle and priced accordingly
A more likely scenario is the engineers were given a price point to make and a lot of these items would put the maverick in Ranger price territory. Kinda defeating the whole idea.