The Maverick is a $20,000 piece of junk (not 😉)

[Snax]

"The Maverick is a $20,000 truck, so it's a disposable piece of junk."

At least that's what a few people have been loudly proclaiming to dismiss the Maverick. Even when someone has a loaded Maverick costing $40,000+, there's always the critic who claims that it's actually a $20,000 truck, but with expensive trinkets.

But the Maverick isn't a $20,000 truck. It's actually a $30,000 truck.

Edit: Bear with me a moment while I explain what this means.

Yes, the published price for a base XL is $20,000. But that's because the things that come standard with most "base" $30,000 vehicles have been stripped off to make the XL Maverick $10,000 less expensive. Add back that standard "base" stuff, like aluminum wheels, defrosters, power mirrors, fancier electronics, navigation, AWD, cruise control, etc., and you're quickly back to $30,000+. What Ford didn't strip was the engine, drivetrain, body, paint, load capacity, or other core components. In other words, the $20,000 XL is really a stripped-down "standard" $30,000 AWD XLT.

On the other end of the price spectrum, most $30,000 vehicles can easily be gussied up to $40,000 vehicles--just like the Maverick can--by adding luxury features, fancier paint, etc. The Lariat trim with lux is essentially a $10,000 add-on, similar to the pricing tiers for Ford's other trucks.

In short, the "stripped" XL Maverick costs $20,000, while "base" Maverick costs $30,000. The "loaded" Maverick costs $40,000+.

I love my $20,000 XL, in no small part because it's a $30,000 vehicle stripped of the stuff that manufactures typically make non-optional when they sell vehicles for $30,000+. All the good stuff remains, without the extras. Very few manufactures, including Ford, offer stripped-down trims of their $30,000 vehicles these days--which is one of the things that makes the Maverick such an incredible bargain.

So, enough of the argument that, “the Maverick is a $20,000 truck, so it's a disposable piece of junk.” If that were true, pretty much every "base" $30,000 vehicle deserves the same dismissal. But most base $30,000 vehicles are actually pretty decent, just like the Maverick.

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[spexmaverick]

"The Maverick is a $20,000 truck, so it's a disposable piece of junk."

At least that's what a few people have been loudly proclaiming to dismiss the Maverick. Even when someone has a loaded Maverick costing $40,000+, there's always the critic who claims that it's actually a $20,000 truck, but with expensive trinkets.

But the Maverick isn't a $20,000 truck. It's actually a $30,000 truck.

Yes, the published price for a base XL is $20,000. But that's because the things that come standard with most "base" $30,000 vehicles have been stripped off to make the XL Maverick $10,000 less expensive. Add back that standard "base" stuff, like aluminum wheels, defrosters, power mirrors, fancier electronics, navigation, AWD, cruise control, etc., and you're quickly back to $30,000+. What Ford didn't strip was the engine, drivetrain, body, paint, load capacity, or other core components. In other words, the $20,000 XL is really a stripped-down "standard" $30,000 AWD XLT.

On the other end of the price spectrum, most $30,000 vehicles can easily be gussied up to $40,000 vehicles--just like the Maverick can--by adding luxury features, fancier paint, etc. The Lariat trim with lux is a essentially $10,000 add-on, similar to the pricing tiers for Ford's other trucks.

In short, the "stripped" XL Maverick costs $20,000, while "base" Maverick costs $30,000. The "loaded" Maverick costs $40,000+.

I love my $20,000 XL, in no small part because it's a $30,000 vehicle stripped of the stuff that manufactures typically make non-optional when they sell vehicles for $30,000+. All the good stuff remains, without the extras. Very few manufactures, including Ford, offer stripped-down trims of their $30,000 vehicles these days--which is one of the things that makes the Maverick such an incredible bargain.

So, enough of the argument that, “the Maverick is a $20,000 truck, so it's a disposable piece of junk.” If that were true, pretty much every "base" $30,000 vehicle deserves the same dismissal. But most base $30,000 vehicles are actually pretty decent, just like the Maverick.

Toby,

You’re spot on in your analysis. I placed two reservations with completely different configurations.

#1)XL w/ 2.0, AWD, 4KTow, SIBL, 3X Fold HT Tonneau, CP360, 400w/120v, tray mats, plus more. Price, ~$28k + Tax, license and registration.

#2) XLT Hybrid, Lux, CP360, Hitch, 400w/120v, DI bedliner *, more. Price, ~$28 plus, t, l, & r.

Which is the better value, better truck? To me this is comparing apples to oranges. Two trucks with the same name, from there, they are two different trucks with different purposes. That’s why I’ve ordered two.

*inc. w/LUx Pkg, UGH, rather have a bed liner delete, maybe with a credit for a dealer SIBL. They changed this in the last few weeks before the Hybrid ordering had closed. The DIBL MUST stay with the Lux Pkg.This is probably the one thing that’s like a burr in my butt.

 

[YOBY]

Ford just went back to the old days of the 50/60/70's when the base truck had a heater, AM radio, cheap plastic seats and a steering wheel. Everything else was an option.

Oh, I forget the mandatory cigarette lighter and ash tray.

 

[Stealth Raccoon]

I really just wanted a 'stripper' model without the tech features, and preferred the spartan base interior. To be honest, the fact I can have a keyed ignition, plain back window, manual locking tailgate, manual side windows and no windshield sensors is a big seller to me.
Heck, a turbo, tow package an AWD for $25k?! That's taking advantage of Ford cranking out base hybrids to drive down their corporate MPG's.

 

[Platinum2]

"The Maverick is a $20,000 truck, so it's a disposable piece of junk."

At least that's what a few people have been loudly proclaiming to dismiss the Maverick. Even when someone has a loaded Maverick costing $40,000+, there's always the critic who claims that it's actually a $20,000 truck, but with expensive trinkets.

But the Maverick isn't a $20,000 truck. It's actually a $30,000 truck.

Edit: Bear with me a moment while I explain what this means.

Yes, the published price for a base XL is $20,000. But that's because the things that come standard with most "base" $30,000 vehicles have been stripped off to make the XL Maverick $10,000 less expensive. Add back that standard "base" stuff, like aluminum wheels, defrosters, power mirrors, fancier electronics, navigation, AWD, cruise control, etc., and you're quickly back to $30,000+. What Ford didn't strip was the engine, drivetrain, body, paint, load capacity, or other core components. In other words, the $20,000 XL is really a stripped-down "standard" $30,000 AWD XLT.

On the other end of the price spectrum, most $30,000 vehicles can easily be gussied up to $40,000 vehicles--just like the Maverick can--by adding luxury features, fancier paint, etc. The Lariat trim with lux is essentially a $10,000 add-on, similar to the pricing tiers for Ford's other trucks.

In short, the "stripped" XL Maverick costs $20,000, while "base" Maverick costs $30,000. The "loaded" Maverick costs $40,000+.

I love my $20,000 XL, in no small part because it's a $30,000 vehicle stripped of the stuff that manufactures typically make non-optional when they sell vehicles for $30,000+. All the good stuff remains, without the extras. Very few manufactures, including Ford, offer stripped-down trims of their $30,000 vehicles these days--which is one of the things that makes the Maverick such an incredible bargain.

So, enough of the argument that, “the Maverick is a $20,000 truck, so it's a disposable piece of junk.” If that were true, pretty much every "base" $30,000 vehicle deserves the same dismissal. But most base $30,000 vehicles are actually pretty decent, just like the Maverick.

An even shorter argument is simply that a base Maverick is $19,995. A base F150 is $29,990, a difference of only $9995.

On a side note, I'm curious if $9995 extra is all it takes to move from "$20,000 piece of junk" to "Best-selling truck for 44 years."

I think the Maverick punches way above its belt.

 

[Hoagus]

An even shorter argument is simply that a base Maverick is $19,995. A base F150 is $29,990, a difference of only $9995.

On a side note, I'm curious if $9995 extra is all it takes to move from "$20,000 piece of junk" to "Best-selling truck for 44 years."

Relatively speaking, $10k is a big jump. It’s 50% more.

The nice thing is we don’t have to pay for more truck than we need. Finally!

 

[Maverickman74]

Hell im getting a 250 hersper exciting blue awd offroad sport truck with a custom orange highlighted interior and a tow package for 27k!! Thankyou Granger. For real i think of this truck as a 4 door 90s ranger with a 5.8 lightning mill and a cyclone awd stuffed in it!

 

[WesM]

Ford Maverick $20k
Ford Ranger $25k
Ford F150 $30k

They are hitting all price points. If you say the Maverick is a $20k truck (which it is) then the F150 is also a $30k truck.

The Maverick is not a $30k truck, because it does not have the frame/build/power of a $30k truck. Heck it does not even have the frame/build/power of a $25k truck. The Maverick is a $20k frame/body/power plant.

 

[Brett3550]

Every used $20K truck I've seen looks like a town tramp. I'll stick with a new 20K trucklette!

 

[jtpc2021]

My XLT was $23,990 (hybrid), so a little over $2100 more than an XL. If sticking with a hybrid, it seems a fully loaded one is maybe $33,000. So that range is still on par with the range you would see with a civic from base to top trim.

 

[Jah.]

Geez . 20k with ac , power steering , automatic , basic safety equipment , 3 year bumper to bumper warranty /5 year drive line warranty , etc . if you don't think its worth it go find something else . minor problems yes . warranty yes . dealing with problems pain in ? Yes . unreasonable expectations . yes! It is a mechanical piece of equipment that will have problems . I have not owned a new vehicle that has not had problems . one from ford had major drive line problems . fortunately it was still under warranty . It is a basic vehicle that can carry 1500 lbs , tow 2 k lbs , carry 4 people . see if you can find any other vehicle new or used that can do that at the mavericks price point and buy it . I have mine and like it for what it is . basic vehicle with some up grades .

 

[inthecabin]

I’ve had XL F150 trucks you could open the doors and hose out the dirt/mud, bare bones… these trucklets are way beyond that.. I don’t get the complaints with technology nowadays… or maybe that’s all some want… just bare bones with technology they can just open the doors and hose out…

 

[Platinum2]

Relatively speaking, $10k is a big jump. It’s 50% more.

The nice thing is we don’t have to pay for more truck than we need. Finally!

I get what you're saying, but when people check off $5K in options on a vehicle with nary a flinch, the difference is now just $4995!

It is nice not having to over pay for utility I will never need or use.

 

[YOBY]

Relatively speaking, $10k is a big jump. It’s 50% more.

The nice thing is we don’t have to pay for more truck than we need. Finally!

Don't forget the 40 mpg for the Maverick, but on the plus side the F150 would look great in my driveway because I can't afford the gas.

 

[Scott Asheville]

Every used $20K truck I've seen looks like a town tramp. I'll stick with a new 20K trucklette!

He's obviously seen my 102,000 mile, rust-bucket 2010 Ford Ranger XLT driving past.

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