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Story by Ford:

Sweet Kicks That Inspired the Maverick Lariat

August 30, 2021

Inspiration can come from anywhere – even while picking up Chinese food on a lunch break. That’s exactly how the inspiration for the all-new Ford Maverick’s Lariat interior came to life.

During the development of the Ford Maverick, Rob Brancheau, Maverick Colors and Materials Designer, was waiting for his Chinese takeout and had a few moments to kill. He decided to peruse the clothing store next door and when he walked inside, his eyes landed on a pair of Levi’s® shoes -- rich navy shoes with brown leather details and warm brown stitching.

These shoes were the answer to the design team’s burning question: What will the interior of the Lariat trim on the all-new Ford Maverick look like?

The interior sketches for the Lariat were all complete – all they were missing was the color scheme. Brancheau returned from lunch with the shoes in tow. Instantly, the design team knew they were looking at what would be the interior colors of the Lariat trim on the all-new Ford Maverick.

The Lariat trim you see today features a Navy Pier interior with Dessert Brown accents – all inspired by the shoes found at lunch hour.







Ford Maverick The Levi’s shoes that inspired the 2022 Maverick Lariat's interior design Maverick Lariat Interior Inspiration_02
Ford Maverick The Levi’s shoes that inspired the 2022 Maverick Lariat's interior design Maverick Lariat Interior Inspiration_04
Ford Maverick The Levi’s shoes that inspired the 2022 Maverick Lariat's interior design Maverick Lariat Interior Inspiration_01
Ford Maverick The Levi’s shoes that inspired the 2022 Maverick Lariat's interior design Maverick Lariat Interior Inspiration_03
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Stimpy433

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Now I'm gonna have to buy a pair so I match while driving my truck.... Hahahaha!!!
 

zeketolliver

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wow....

Ford Maverick The Levi’s shoes that inspired the 2022 Maverick Lariat's interior design Screenshot_20210830-083915_Photos
 

Clarkdonbran

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Throwing Levi’s under the bus for their ugly color scheme. Nice tactic!
 

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Just seems like a marketing partnership like the Oreos bit a month ago. Maybe these ads are how they're keeping the price so low.
That's an interesting thought....I wonder what other "product placements" we'll see in the Maverick's future. 🤔
 

The Weatherman

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OK, I'm not one to try to one-up a fella, but work with me here, how about this jacket with those shoes? Who's with me?
Men_s_Vintage_70_s_Faded_Glory_Blue_Denim_Brown_Leather_2_Piece_Suit_1600x.jpg
Perfect!👍
 

TooManyVehicles

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oh FFS, this article makes me want to change from the Lariat to one of the other trims.
 
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WasChops

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Story by Ford:

Sweet Kicks That Inspired the Maverick Lariat

August 30, 2021

Inspiration can come from anywhere – even while picking up Chinese food on a lunch break. That’s exactly how the inspiration for the all-new Ford Maverick’s Lariat interior came to life.

During the development of the Ford Maverick, Rob Brancheau, Maverick Colors and Materials Designer, was waiting for his Chinese takeout and had a few moments to kill. He decided to peruse the clothing store next door and when he walked inside, his eyes landed on a pair of Levi’s® shoes -- rich navy shoes with brown leather details and warm brown stitching.

These shoes were the answer to the design team’s burning question: What will the interior of the Lariat trim on the all-new Ford Maverick look like?

The interior sketches for the Lariat were all complete – all they were missing was the color scheme. Brancheau returned from lunch with the shoes in tow. Instantly, the design team knew they were looking at what would be the interior colors of the Lariat trim on the all-new Ford Maverick.

The Lariat trim you see today features a Navy Pier interior with Dessert Brown accents – all inspired by the shoes found at lunch hour.







Maverick Lariat Interior Inspiration_02.jpg
Maverick Lariat Interior Inspiration_04.jpg
Maverick Lariat Interior Inspiration_01.jpg
Maverick Lariat Interior Inspiration_03.jpg
Cute story... sadly those shoes are abhorrent is this guy constantly BOWLING?!! LOL, OMG I am hilarious?
 

Down

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On the plus side?
The Lariat interior is now only the SECOND ugliest thing I've seen this year.:LOL:
 

oljackfrost

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OK, I'm not one to try to one-up a fella, but work with me here, how about this jacket with those shoes? Who's with me?
Men_s_Vintage_70_s_Faded_Glory_Blue_Denim_Brown_Leather_2_Piece_Suit_1600x.jpg
You’ll be the Invisible Man!
 

RebellaE

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OMG< I seriously thought this thread was satire... then to find out it came from Ford, wow!
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