To be fair, the order banks are still open.
Just because order banks are open doesn't mean anything.
And at that production that rate for Oct/Nov, you're lookin at 140k-150k Mavericks over the 13-month production schedule with the new third shift (and that's rounding it down to 12 months to account for two 2-week plant shutdowns), so they can take up to another 80,000 or 90,000 retail orders on top of the current 41,000 (though I'd say anywhere from 50-75k to be conservative for fleet orders, possibly an extended strike, etc.). Most existing orders should be built by mid-spring based on the initial scheduing rates, though obviously constraints and dealer allocations are going to push some of those later into the summer or later, and that rate could also slow.
I'd love to see 12K production per month. Hopefully they can hit that. To your point, if they get caught up by April that's still a 6 month backlog. And when they make trucks for the lot, they'll sell those to the people who didn't want to wait months and months for an order. It's still a questionable use of advertising dollars.
That's a pre-production ad. Probably just random filler for a timeslot. It makes more sense now.
Whatever. It's still an ad.
