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Ford offered a pretty reasonable excuse in the past for why they cancelled the Ranger.

Economy of scale means that if they just make a whole bunch of one type of truck, they can reduce costs, and the American consumer traditionally would pay more for a larger truck than a smaller one.

So if you have two trucks that are otherwise identical (same gauge cluster and seats and powertrain), but one truck is say 25% bigger than the other, Americans wouldn't pay the same amount for the smaller truck and mentally calculate that smaller equals less and if you get less you should pay less.

Problem is, making a smaller truck doesn't really cost that much less, as crash safety means that often the smaller vehicle still uses a good amount of material just packaged more compactly, and the little bit less material the shrunken down version uses isn't that expensive compared to most of the money that goes into R&D and assembly and marketing and what not.

So a truck 70% the size of an F-150 has to cost about 90% of what the F-150 does, and that calculation wasn't a huge hit with consumers at the time, who would rather just take a base model of the bigger truck if they wanted it 10% cheaper.

I think part of the renewed interest in smaller trucks again has to do with the fact that gas prices have increased approximately 50% from this time last year. So a 15mpg fullsize pickup is looking less attractive to a lot of people. People are a lot like frogs and water temperature fable when it comes to gas prices IMO. If the change is very slow, just like the frog they don't really notice much, but if you change the price or water temp very quickly you get a shock factor and response.

Good summary. The car companies can't make much money on these so they have to do volume. This is why I don't think the base truck is going to change much mechanically in the future. They might put some other off the shelf components like an alternate rear diff but there will probably not be a 2 door version. Too much re tooling. The only thing I see them doing is an EV version since there is space to squeeze in another battery. The tech already exists on the other Fords sharing the platform IIRC. And honestly I think they will do that more to satisfy government mandates than due to market pressure.
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dalola

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lol....if this is the case, they would have had the factory TBC. Would love to hear their excuse on that....

What a clown publication. 🤡
 

Nw_adventure

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lol....if this is the case, they would have had the factory TBC. Would love to hear their excuse on that....

What a clown publication. 🤡
TBC unit probably not easy to move between vehicles -)
 

es7129

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lol....if this is the case, they would have had the factory TBC. Would love to hear their excuse on that....

What a clown publication. 🤡
I was going to bullshit on them as well but searched their site and in Oct they had an article with an nonFX4 Lariat 4K Maverick in Cyber Orange.
 

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For the hitch receiver it’s easy. Just unbolt the rear fascia, the bumper and swap.
Thanks captain - lol Was referring to the TBC unit
 

dalola

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The point you are all missing is, if they in fact were testing a Lariat w/4k package as they state, it HAS a factory TBC as part of the package. Yet, in their review, they state that a TBC would have been helpful.

So, they are either stupid, or they were towing the 3k trailer with the 2k-rated hybrid. Or both. 🤪
 

es7129

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The point you are all missing is, if they in fact were testing a Lariat w/4k package as they state, it HAS a factory TBC as part of the package. Yet, in their review, they state that a TBC would have been helpful.

So, they are either stupid, or they were towing the 3k trailer with the 2k-rated hybrid. Or both. 🤪
They clearly state in their response that they didn’t have the 4K package on this truck. They tested an FX4 and put the receiver on it from their other truck.
Stupidity on their part would seem to be the answer you’re looking for here, but it also somewhat addresses the question asked on this forum multiple times about whether the FX4 package could be rated equally to the 4K if you just add the receiver.
 

dalola

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They clearly state in their response that they didn’t have the 4K package on this truck. They tested an FX4 and put the receiver on it from their other truck.
Stupidity on their part would seem to be the answer you’re looking for here, but it also somewhat addresses the question asked on this forum multiple times about whether the FX4 package could be rated equally to the 4K if you just add the receiver.
Better read it again....they claim it DID have the 4k package, and the hitch went from that truck to the hybrid.
 

es7129

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dalola

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It didn’t. Otherwise they’d have the TBC and the receiver.
The other trucks they’re referencing in the tweet are here:
https://www.motortrend.com/reviews/2022-ford-maverick-towing-hauling/

The article from this thread has a non4k FX4.
The article linked above has the hybrid and the Lariat with 4K.
I'm only referencing the comparison article, not the review from October, which apparently is what the tweets are answering, even tho the question seems more related to the comparison.

Regardless, I still think the MT staff is a bunch of clowns. This just further reinforces that....
 

es7129

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I'm only referencing the comparison article, not the review from October, which apparently is what the tweets are answering, even tho the question seems more related to the comparison.

Regardless, I still think the MT staff is a bunch of clowns. This just further reinforces that....
They were answering how the FX4 from the article was able to tow & why it didn’t have the TBC.
Your latter point is validated by how they elected to conduct the testing.
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