Maverick wins Motorweek Drivers’ Choice Awards "Best of the Year" and "Best Compact Truck"

[NavyBob]

And MotorWeek's 2022 Best of the Year award goes to.......

Ford's little SLUT (Sexy Little Utility Truck)

Really like that! Sort of like the old chevy LUV (Light Utility Vehicle) truck

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[Espeer]

Not surprising, but cool.

How many auto execs have to be kicking themselves for ignoring the small truck segment for the past decade?

I'm thinking the margins on $70k 1/2 ton pickup trucks help them sleep at night.

 

[Eagle11]

Not surprising, but cool.

How many auto execs have to be kicking themselves for ignoring the small truck segment for the past decade?

The only car Ford makes is the Mustang, I'm wondering if the Maverick is a niche vehicle to fill a gap that Ford made by canceling all their entry-level cars? I can't think someone at Ford was really looking at the Compact truck market and say, " We need a compact truck because there is a need." Ford needed a entry level vehicle sub 20K.

 

[ehspeakers]

So exciting!!

 

[JBL14]

You Forgot:
Best manufacturer for dealers screwing their customers.
Best at canceling customer orders.
Most elusive truck to get.

Build a better mouse trap and everyone beats a path to your door. Ford gets some blame for not cutting off orders sooner I guess, or not having a spare factory and idle workers in a closet ready for increased production.

 

[JBL14]

Whoa. That guy needs to seriously reconsider his relationship with his tanning booth.

His voice is still professional, crisp and clear, just like I remember these past decades. Very nostalgic for me, 80's. Motorweek pats themselves on the back until the 4:54 minute mark. They have high overhead, lots of bills to pay, obviously.

 

[Mark Rash]

The only car Ford makes is the Mustang, I'm wondering if the Maverick is a niche vehicle to fill a gap that Ford made by canceling all their entry-level cars? I can't think someone at Ford was really looking at the Compact truck market and say, " We need a compact truck because there is a need." Ford needed a entry level vehicle sub 20K.

I'd say you're partly correct, but I do believe Ford put a lot of market research into what that niche vehicle should be and the Maverick was the result of that research.

 

[JKinPA]

It’s a versatile truck that is fuel efficient for a truck, looks great, and offers good value for the cost. Not perfect but Hard to to argue the facts

 

[Churaumi]

How? There's like 12 of them.

 

[boatman]

Well, by the time I get mine, maybe it will be 2023 Motorweeks Driver's Choice Winner!!

What all awards has the Maverick won so far this year?

 

[landscpdesgnr]

It's easy to say they are all these great things when you are given a model to try. If the reviewers had to actually go through what many have, especially those who ordered in the first 2 months, they would have a different opinion I'm sure. Most of this forum & Reddit sub wouldn't even need to exist if Ford had not completely screwed this up. When the Maverick has been on the road for 2, 5, and 10 years we will know if this has been worth it. No manufacturer surpasses Fords F-150 & F-550 for performance longevity, I hope Maverick sees some of that long term use. I was a logistics manager for 15 yrs mostly semi's (100 + 200 trailers) w 30 F-550's and a few F-150's for personal use.

 

[Old Ranchero]

The only car Ford makes is the Mustang, I'm wondering if the Maverick is a niche vehicle to fill a gap that Ford made by canceling all their entry-level cars? I can't think someone at Ford was really looking at the Compact truck market and say, " We need a compact truck because there is a need." Ford needed a entry level vehicle sub 20K.

actually they did. Ford said so themselves. Ford killed the Ranger because of declining sales and didn't want to compete in that space anymore with an old design. The compacts had all disappeared or morphed into mid-size. SUVs and CUVs and the F-Series were WAY more profitable.

But yes, they also said part of the reasoning was the lack of entry level cars at an affordable price after they decided to stop selling in North America.

They said there was a "white space" they were filling with Maverick.

 

[Old Ranchero]

Stick the Maverick next to the last 10 years of Frontiers. About the same size. People didn’t really want smaller UNTIL Ford came out with the new cool aid. Now everyone wants smaller and more economical. Rangers were once small trucks not that long ago. But when the new larger one came out, BOOM… sales took off again. It all goes in cycles.

wrong on many levels. Many of us DID in fact want a compact truck again. I've had 4 rangers, 2 Chevy LUVs and a Datsun truck + 2 Rancheros in my life and all were right sized. The new Ranger is a mid-size, same as Colorado, Tacoma with bigger footprint and much bigger price. Frontier had been the holdout on the compact size but it has now joined the mid-size segment- so maverick is all alone in the space- unless you consider the Santa Cruz as something other than a CUV with the back opened up at an inflated price.

 

[Nunyabiznus]

What all awards has the Maverick won so far this year?

• KBB Best Buy Awards – 2022 Best New Model and Best Compact Pickup
• The Car Connection – 2022 Best Car to Buy
• Forbes Wheels – 2022 Pickup of the Year
• Popular Science – 2022 Best of What’s New
• Detroit Free Press – 2022 Truck of the Year
• The Detroit News – 2021 Vehicle of the Year
• CarBuzz – People’s Car Award
• Green Car Journal – 2022 Green Truck of the Year
• Gear Patrol’s GP100 Awards – Best in Motoring
• North State Journal – Best of the Year
• TFLTruck – 2022 Best Truck of the Year
• plus the 2 from motorweek

 

[cannon]

My truck of the year is already at my Ford dealership service after just 800 miles and will be there for 2 weeks to diagnose why the start/stop isn't working on the ecoboost engine.

You don't happen to keep the defrost on full time do you? I always have and I was glad to find out that disabled the auto s/s in my Mav.

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