You just articulated what was my first thought when I saw that statistic. There are no other new pickup trucks available in that price range. Zero competition for what would clearly be a popular vehicle. By hitting not only the price point but bringing back an entire category in compact pickup trucks they pretty much guaranteed success.Speaking as someone in that demographic this car is still just barely in my price range. This IS the first car targeted at me that I felt “oh that’s something I could maybe get” (and then I did haha). I think ultimately though these companies have to contend with the fact that most folks don’t make enough money to buy a new car.
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