Decayed

XLT
Well-known member
First Name
yes
Joined
Oct 18, 2021
Messages
1,273
Reaction score
2,056
Location
Directly above the center of the Earth
Vehicle(s)
a car
Trim
XLT
Speaking as someone in that demographic this car is still just barely in my price range. This IS the first car targeted at me that I felt “oh that’s something I could maybe get” (and then I did haha). I think ultimately though these companies have to contend with the fact that most folks don’t make enough money to buy a new car.
You just articulated what was my first thought when I saw that statistic. There are no other new pickup trucks available in that price range. Zero competition for what would clearly be a popular vehicle. By hitting not only the price point but bringing back an entire category in compact pickup trucks they pretty much guaranteed success.
 
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