Maverick October 2021 Sales & Production Numbers: 4,140 Sold / 6,755 Produced. Outsells Santa Cruz

[Bn1970]

Only 1/4 of Maverick sales are to people 18-35? Id say they really missed their targeted sales demographic.

You'd be hilariously mistaken. 25% 18-34 uptake is considered a dream scenario for automotive.

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[casanewt]

Sold vs. produced so far indicates that there are a lot that are in transit, on dealer lots or being held(hybrids).

 

[BMCGC]

I have yet to see a Maverick on the road or a Bronco either.

May have passed a few Bronco Sports but they look like everything else, so I may not have noticed them.

 

[GTBuzz]

Speaking of the devil, i just saw one 5 mins ago for the first time lol

Yep saw my first one in wild today at lunchtime. Velocity Blue XL, it's slightly darker blue in person, which looked great.

It was going the opposite way so just a glimpse. But the color grabbed my attention and then I knew what it was.

 

[Broemke]

They made 6755 Mavericks in October...much better than predicted!

So if they up their production to 7,000 a month and they only have 84,000 (asuming about 16,000 of the ordered 100,000 have been delivered) it will only take 12 months for them to fill all the orders. Guess I was being extreemly overly optimistic thinking that the XLT Hybrid I ordered in late October might be here by Feb. Hope my trade in does not tank in value in that time.

 

[bgillen35]

So if they up their production to 7,000 a month and they only have 84,000 (asuming about 16,000 of the ordered 100,000 have been delivered) it will only take 12 months for them to fill all the orders. Guess I was being extreemly overly optimistic thinking that the XLT Hybrid I ordered in late October might be here by Feb. Hope my trade in does not tank in value in that time.

No one (at least to my knowledge) knows the number of orders. The 100,000 numbers are reservations and the assumption could be had there are reservations that did not convert to orders (IIRC, I believe I read the conversion rate was around 30%, possibly more so now that the reviews and EPA estimates have been released). So if they do not ramp up production (which it seems like they can based on Bronco Sport numbers) and remain around 10K a month, they could realistically catch up with orders around February, or by late Spring worse case scenario... Which makes senses considering they plan on re-opening up orders around summer.

 

[pavetac]

In industry the cost of goods sold decreases as each unit is produced, this stop go production has got to be killing Ford. Machines aren't profitable when they are idle, so this is a perfect storm of pandemic, consumer demand woefully misjudged and a supply chain not flexible enough to meet the new paradigm (i.e. more ports, drivers, and oh yes why don't we make chips here... I bet we do now).

 

[staryoshi]

I have yet to see one of the Mavericks wild on the street. I have seen one Santa Cruz in the wild parked in a residential driveway. I almost stopped and knocked on their door to see how they liked it. This seems strange to me because I live in a Detroit suburb where a lot of Ford employees live, and you see Broncos everywhere.

Saw my first Maverick (that I wasn't driving) today in mid Michigan

 

[mamboman777]

So....if I ordered around the time 80,000 reservations was announced, and roughly 1/3 of reservations are converted to orders, there's approximately 25-30k orders ahead of mine. At a rate of 6k/month, minus two months, I've probably got 4-5 months till I get my Mav...

 

[Decayed]

Too bad sales are down, I guess the pandemic plus the supply shortages are taking a bite.

 

[Deleted member 4163]

At this rate, they will be deep into the 2023 models before they clear the backlog of orders. My build date was changed from Dec. 13 2021 to Jan 3 2022. My guess is it will probably be delayed again. We'll see.

 

[Deleted member 4701]

Saw my first one in the wild today. XL front wheel drive, Ecoboost. After seeing this on the road I want mine even more. Get to building Ford. Put on 3 shifts.

 

[YazYaz]

Highlights

• Sales of the all-new Maverick totaled 4,140, outselling Hyundai’s all-new Santa Cruz (sold 1,848) for the month.
• Turning on dealer lots in less than 5 day
• Over a quarter of Maverick customers are between the age of 18 to 35; this is more than double the overall industry rate for this age group of just 12 percent.

Overall October 2021 Ford Sales Highlights

• New products, strong inventory make Ford America’s top-selling automaker for second straight month.
• Ford brand SUVs post best October results in 21 years.
• F-Series expands lead.
• October new vehicle orders hit 77,000.
• Lincoln brand SUV sales continue to climb.
• October new vehicle orders hit 77,000.
• October 2021 total US Sales: 175,918 vehicles.
• 32% of retail sales in October came from a previously placed new vehicle order.
• In a few weeks, Ford begins production of its all new E-Transit.
• All electric F-150 Lightning has now accumulated over 160,000 reservations.
• For F-Series, strong SUV sales driven by Bronco, Bronco Sport, Mustang Mach-E, and first full month of Maverick sales fueled October performance.
• Overall sales were down 4.0% (YoY from October 2020).
• Retail sales were down 3.8% (YoY from October 2020).

OCTOBER 2021 SALES

OCTOBER 2021 INVENTORY

OCTOBER 2021 PRODUCTION

None of this makes any sense. Ford claims they took 36,000 reservations for the Maverick in the first week they were available to be ordered. Obviously this rate would slow but even with a rate reduction a very conservative estimate would be 125,000 reservations YTD. If the above production numbers are correct, why in the world would Ford continue to take reservations for vehicles they can't hope to produce in the next 9 - 12 months? They would have to know this would severely piss off thousands of would be customers who have laid out $500 - $1000 deposits. How many people are going to demand interest to be paid on those deposits?

 

[pigsareus]

Any idea how many Mavericks are on order?

Since 14k have been built and I ordered 28 Oct, I am at the end of the line.

How many people are ahead of me?

Ordered mine 2 days before you so I'm right there with you. Some ballpark was 30K+

 

[pigsareus]

Over 100,000 what?

100K 'reservations' where you did the online ordering but until and unless you went to the dealer and plunked down the deposit and signed the papers you didn't officially have an actual order. Some place I read said usually 30 percent of online reservations actually turn into actual orders.

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