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Highlights
  • Sales of the all-new Maverick totaled 4,140, outselling Hyundai’s all-new Santa Cruz (sold 1,848) for the month.
  • Turning on dealer lots in less than 5 day
  • Over a quarter of Maverick customers are between the age of 18 to 35; this is more than double the overall industry rate for this age group of just 12 percent.

Overall October 2021 Ford Sales Highlights
  • New products, strong inventory make Ford America’s top-selling automaker for second straight month.
  • Ford brand SUVs post best October results in 21 years.
  • F-Series expands lead.
  • October new vehicle orders hit 77,000.
  • Lincoln brand SUV sales continue to climb.
  • October new vehicle orders hit 77,000.
  • October 2021 total US Sales: 175,918 vehicles.
  • 32% of retail sales in October came from a previously placed new vehicle order.
  • In a few weeks, Ford begins production of its all new E-Transit.
  • All electric F-150 Lightning has now accumulated over 160,000 reservations.
  • For F-Series, strong SUV sales driven by Bronco, Bronco Sport, Mustang Mach-E, and first full month of Maverick sales fueled October performance.
  • Overall sales were down 4.0% (YoY from October 2020).
  • Retail sales were down 3.8% (YoY from October 2020).

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OCTOBER 2021 SALES

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OCTOBER 2021 INVENTORY

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OCTOBER 2021 PRODUCTION

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Packer Bill

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They made 6755 Mavericks in October...much better than predicted!
 

bpcooper14

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Hopefully we can continue to see production of the Maverick continue to increase to meet the number of orders + demand for retail units.
 

2517X

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I have yet to see one of the Mavericks wild on the street. I have seen one Santa Cruz in the wild parked in a residential driveway. I almost stopped and knocked on their door to see how they liked it. This seems strange to me because I live in a Detroit suburb where a lot of Ford employees live, and you see Broncos everywhere.
 

NEoutsider

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I must be reading it wrong because it looks to me like they only recorded some 4,646 Maverick sales YtD by the end of October. Does Ford only count sales upon delivery of the unit to the customer? That's the only way I can figure that number unless I'm just reading it wrong.

I was hoping to see a total for the Maverick orders YtD. Does anyone know if Ford releases that information publicly?
 

BMCGC

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Any idea how many Mavericks are on order?

Since 14k have been built and I ordered 28 Oct, I am at the end of the line.

How many people are ahead of me?
 

Unlikely_Username

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5660 built in September, 6755 built in October. The trend is definitely encouraging. I wonder how the holidays in November and December will affect production.
 

vezpa

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Only 1/4 of Maverick sales are to people 18-35? Id say they really missed their targeted sales demographic.
 

brnpttmn

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Any idea how many Mavericks are on order?

Since 14k have been built and I ordered 28 Oct, I am at the end of the line.

How many people are ahead of me?
It's not as simple as a "line." It depends heavily on the options you ordered and the dealer you ordered from (how many order/allocations they have).
 

brnpttmn

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Only 1/4 of Maverick sales are to people 18-35? Id say they really missed their targeted sales demographic.
Keep in mind that most of these sales are dealer stock off the lots, and all of them are Ecoboost. It'll be interesting to see the Q1Y22 numbers once pre-orders and hybrids start getting out more.

Edit: should also consider the base rate for 18-35 year olds purchasing new trucks/cars. IDK what it is, but would suspect it's less that 25%.
 
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FORD44

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over 100,000
 

Bn1970

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Approx 3 mavericks per dealership built so far. Dear lord!
 
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