Maverick may become sub-brand with additional vehicles says CEO Jim Farley

[Old Ranchero]

https://www.cnet.com/roadshow/news/ford-maverick-bronco-sub-brand-vehicles/

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[FriscoTXJoe]

At this point, how bout they get up to date on current orders and builds THEN they can worry about new vehicles.

Signed,

The guy who complains about people complaining about waiting for the truck they ordered way too early before production began.

 

[2cafn8d]

Will be interesting to see the route they go with it. Like Toyota did with Scion for entry level cars. As long as they don't lose the original purpose like Scion did, I think that they will be ok.

 

[ttthhasdf]

An escape and a bronco sport are SUV on the maverick platform. A subcompact like the ecoboost isn't really the same platform.

 

[Turtle]

Will be interesting to see the route they go with it. Like Toyota did with Scion for entry level cars. As long as they don't lose the original purpose like Scion did, I think that they will be ok.

Interesting!!!!!!!

 

[kingranchero]

If Ford did this, what other Maverick-brand vehicles would you want to see?

 

[CLH917]

I’m all for it. Do it next model year so my rare, one year run Ford Maverick retains more value

 

[51Done]

I’m all for it. Do it next model year so my rare, one year run Ford Maverick retains more value

Glad I bought a First Edition!

 

[Arukoru]

It would be neat to see something kindof like a Bronco Sport with different styling and more of a focus on lifestyle rather than offroading. Basically it'd be a Bronco Sport with the Mav hybrid powerplant and maybe some smart daily features, if you look at minivans they have all kinds of really thoughtful features you'll use all the time so that's kinda what I mean. Cool minivan alternative

Otherwise I can't think of anything else they could do with the Mav name outside of the vehicle I just described, ecosport replacement, and a Mav truck. Could pull a Mazda and offer 3 crossovers that are 10% different each.

 

[Benc3aptos]

All electric Maverick as well!

 

[MaverickAngler]

I’ve been saying all along this reminds me of Scion. This is just another reason
https://www.mavericktruckclub.com/forum/threads/does-maverick-remind-anyone-else-of-scion.2134/

 

[pxpaulx]

If Ford did this, what other Maverick-brand vehicles would you want to see?

AWD Hybrid RS please?

 

[jbpoole]

Seems odd that they are thinking about adding another band. Why did they dump Mercury (the first car I ever rode in)?

General Motors did away with with Oldsmobile, Pontiac, Geo, Hummer, LaSalle and Saturn. I think I'm seeing a pattern...

 

[Big Kahuna]

I could see this as a mini tahoe - add 1/2 foot of legroom in the back seat and then have a 3.5 foot storage area in the back with a more square shape for maximum height...that would actually be pretty awesome as many SUV's just have so little room in the back for being a larger vehicle. Make it so the rear seats could be removed like the Honda Element and you have a 6.6 foot space so you could sleep in the back and I think you'd have a winner.

 

[casanewt]

I wonder if his comments really hint at the Maverick and Bronco Sport being in the same "family" as far as price point and the demographic targeted. I don't see any reason to do something like a Maverick SUV because the Bronco Sport is their entry-level SUV. He may also being including the Maverick in with the Bronco "lifestyle" that those vehicles target in their marketing.

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