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I was reading something else and found this interesting. Sales numbers from 2021/ 2022.
December 2022 U.S. Sales (ford.com)
Ford sold 108k "smaller" trucks in 2021, the vast majority of them Rangers.
But in 2022 they sold 131k, with
Maverick 74,370
Ranger 57,005
So sure, "maybe" Maverick stole some Ranger sales- but overall they're up 23k in "smaller" truck sales!
December 2022 U.S. Sales (ford.com)
Ford sold 108k "smaller" trucks in 2021, the vast majority of them Rangers.
But in 2022 they sold 131k, with
Maverick 74,370
Ranger 57,005
So sure, "maybe" Maverick stole some Ranger sales- but overall they're up 23k in "smaller" truck sales!
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