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According to Ford, most of those reservations have come from Los Angeles and San Francisco, California, Houston, Texas, and Orlando, Florida – areas dominated by the Toyota Tacoma in recent years. A portion of the Maverick’s 100,000 reservation holders have already converted them to orders as well, but Ford declined to reveal just how many it has transferred over.
“This is very exciting for us,” Sam Pack, president and CEO of Pack Auto Group based in the Dallas metro area, told the Free Press. “We had just under 700 reservations in our four dealerships. That’s exceptionally strong. We’re converting at about a 25-30 percent rate right now. That’s significant.” - From Ford Authority
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