Is this considered a dealer markup?

[davedogg]

Stopped by the dealership I ordered my Maverick from yesterday to get an idea if they do markups. I was told via text message that this dealership does NOT have markups. But after looking at their website I am starting to get weary. Here is a picture and link to their site:

https://www.allamericanfordinpointpleasant.com/searchnew.aspx?Model=Maverick

^ the window sticker and dealer price are far off.

When I stopped by they did not have any Mavericks but they did have about 10 Broncos. I know Broncos have had a lot of markups so my thought is if their Broncos are markuped then the Mavericks will be too.

Here is a picture I took of a Bronco on the lot:

Is the "Total Options/Other" considered dealer markup? Thanks in advance!!

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[bombast]

There does appear to be something wrong with the Maverick listings - Windows Sticker and listed 'MSRB' is WAY off. Could just be that the window stickers are generic though.

 

[Mavman123]

Hard to tell when the Mavericks aren't on the lot yet, but I can confirm a maverick XL does not cost 29K lol

 

[rognus]

Stopped by the dealership I ordered my Maverick from yesterday to get an idea if they do markups. I was told via text message that this dealership does NOT have markups. But after looking at their website I am starting to get weary. Here is a picture and link to their site:

https://www.allamericanfordinpointpleasant.com/searchnew.aspx?Model=Maverick

^ the window sticker and dealer price are far off.

When I stopped by they did not have any Mavericks but they did have about 10 Broncos. I know Broncos have had a lot of markups so my thought is if their Broncos are markuped then the Mavericks will be too.

Here is a picture I took of a Bronco on the lot:

Is the "Total Options/Other" considered dealer markup? Thanks in advance!!

Nothing that you show tells the whole story? An XL that high? Should not be. My XLT Hybrid with options was $5000 less than that! Even adding Ecoboost and all wheel drive wouldn't add up to that much. You need to look at the whole window sticker, or show the whole add.

 

[BootXL76]

Hard to tell when the Mavericks aren't on the lot yet, but I can confirm a maverick XL does not cost 29K lol

You can absolutely build an XL that costs 29k

 

[Randy H.]

Stopped by the dealership I ordered my Maverick from yesterday to get an idea if they do markups. I was told via text message that this dealership does NOT have markups. But after looking at their website I am starting to get weary. Here is a picture and link to their site:

https://www.allamericanfordinpointpleasant.com/searchnew.aspx?Model=Maverick

^ the window sticker and dealer price are far off.

When I stopped by they did not have any Mavericks but they did have about 10 Broncos. I know Broncos have had a lot of markups so my thought is if their Broncos are markuped then the Mavericks will be too.

Here is a picture I took of a Bronco on the lot:

Is the "Total Options/Other" considered dealer markup? Thanks in advance!!

The area 51 XL pictured is being sold for $29,085 ($29,684 after Doc fees). The window sticker for this truck, on their website, clearly shows MSRP of $22,085. !!! This is $7000 over MSRP !!!

 

[Mavman123]

You can absolutely build an XL that costs 29k

Sure, if you go and add every single accessory possible on the website technically you can get to 29k.... This isn't the case here

 

[JohnHartshorn]

You need to post the entire window sticker. It is impossible to tell without knowing what options were added to the build. You say you posted a picture of the Bronco sticker. The price may not be off for the Bronco.

 

[Bill Cather]

Not sure if I'm reading this right.... $3K ADDED for Equipment 500A on the Lariat?? Unless it changed, my Lariat order shows the 500A is standard ($0) on Lariat.

 

[BootXL76]

Sure, if you go and add every single accessory possible on the website technically you can get to 29k.... This isn't the case here

You’re right, I didn’t see the link to the window sticker…. MSRP is $22.Xk

 

[HappyCat]

The area 51 XL pictured is being sold for $29,085 ($29,684 after Doc fees). The window sticker for this truck, on their website, clearly shows MSRP of $22,085. !!! This is $7000 over MSRP !!!

Yep, here's a link to the sticker (the link is buried on the page): Window Sticker (allamericanfordinpointpleasant.com)

Screen capture of the pricing:

 

[davedogg]

You need to post the entire window sticker. It is impossible to tell without knowing what options were added to the build. You say you posted a picture of the Bronco sticker. The price may not be off for the Bronco.

Sorry about that. It wanted hard to get a pic with the tinted windows. I tried to get the price. I will say that most of the Broncos did not have a lot of add ons to them. Which I was actually surprised by.

 

[davedogg]

Yep, here's a link to the sticker (the link is buried on the page): Window Sticker (allamericanfordinpointpleasant.com)

Screen capture of the pricing:

This is what I am concerned about. Markups on Mavericks that aren't on the lot but not on Broncos that are on the lot?

 

[Mymaverick2021]

Stopped by the dealership I ordered my Maverick from yesterday to get an idea if they do markups. I was told via text message that this dealership does NOT have markups. But after looking at their website I am starting to get weary. Here is a picture and link to their site:

https://www.allamericanfordinpointpleasant.com/searchnew.aspx?Model=Maverick

^ the window sticker and dealer price are far off.

When I stopped by they did not have any Mavericks but they did have about 10 Broncos. I know Broncos have had a lot of markups so my thought is if their Broncos are markuped then the Mavericks will be too.

Here is a picture I took of a Bronco on the lot:

Is the "Total Options/Other" considered dealer markup? Thanks in advance!!

Well the XL sure is Jacked 19,950+14950+600 doc fees don't add up to 29k

 

[JoeEd]

Stopped by the dealership I ordered my Maverick from yesterday to get an idea if they do markups. I was told via text message that this dealership does NOT have markups. But after looking at their website I am starting to get weary. Here is a picture and link to their site:

https://www.allamericanfordinpointpleasant.com/searchnew.aspx?Model=Maverick

^ the window sticker and dealer price are far off.

When I stopped by they did not have any Mavericks but they did have about 10 Broncos. I know Broncos have had a lot of markups so my thought is if their Broncos are markuped then the Mavericks will be too.

Here is a picture I took of a Bronco on the lot:

Is the "Total Options/Other" considered dealer markup? Thanks in advance!!

To answer your question, the Total Options/Other is the total of the actual cost of the options on this particular vehicle that are listed on the sticker in the left column.

This is normal and has nothing to do with any possible Dealer Markup.

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