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From today’s Washington Post:
”Ford to lift production of electric pickup truck Ford Motor said Thursday it would boost its F-150 Lightning production capacity to 80,000 per year due to strong demand for the electric pickup truck, adding that the vehicle would go on sale next spring. The U.S. automaker said it would invest $250 million and add 450 hourly jobs at three Michigan facilities to lift production, having already garnered more than 150,000 reservations for the truck to date. Ford’s move, confirming a Reuters report last month, comes even as industry observers question whether individual buyers will give up their gas-powered pickups for electric models. The Lightning is an electric version of Ford’s best-selling gas-powered F-150 truck, whose popularity has made it the subject of some songs. Ford and other global automakers are racing to shift their gasoline-powered lineups to all-electric power under pressure from regions like Europe and China to cut vehicle emissions. President Biden has called for billions of dollars to boost U.S. electric vehicle production, sales and infrastructure. In May, Ford outlined plans to boost its spending on electrification by 2030 by more than a third to over $30 billion.”
Seems like they have been a little surprised by the demand for both the electric F-150 and the Hybrid Maverick.
”Ford to lift production of electric pickup truck Ford Motor said Thursday it would boost its F-150 Lightning production capacity to 80,000 per year due to strong demand for the electric pickup truck, adding that the vehicle would go on sale next spring. The U.S. automaker said it would invest $250 million and add 450 hourly jobs at three Michigan facilities to lift production, having already garnered more than 150,000 reservations for the truck to date. Ford’s move, confirming a Reuters report last month, comes even as industry observers question whether individual buyers will give up their gas-powered pickups for electric models. The Lightning is an electric version of Ford’s best-selling gas-powered F-150 truck, whose popularity has made it the subject of some songs. Ford and other global automakers are racing to shift their gasoline-powered lineups to all-electric power under pressure from regions like Europe and China to cut vehicle emissions. President Biden has called for billions of dollars to boost U.S. electric vehicle production, sales and infrastructure. In May, Ford outlined plans to boost its spending on electrification by 2030 by more than a third to over $30 billion.”
Seems like they have been a little surprised by the demand for both the electric F-150 and the Hybrid Maverick.
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